A series of three in-depth modules gradually outline the contemporary PR profession, along with its role and importance in a modern business setting. You will learn exactly what it is that the PR manager does, why comprehensive PR planning is of such critical importance and how to effectively utilise a range of highly valuable PR tools and strategies.
This PR course is divided into three modules:
Module 1 - PR as Planned Communication
Module 2 - Public Relations Process
Module 3 - Tools for Public Relations