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Anitha Micah Pallangyo
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Marketing and communication manager
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Media Advertising
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9 Year
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ANITHA PALLANGYO, M. Box 79438, Dar Es Salaam, Tel: +255 (0) 713 260641, Email: , twitter: Linked in:, CAREER SUMMARY: PROFIT-DRIVEN MARKETING MANAGER Experience in SME, Retail and Corporate Banking industry. Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic corporate events. More than 9+ years of solid B2C marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate and retail messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience. Rolled out one large-scale corporate re-branding campaigns. Gained extensive experience communicating with vendors and event support personnel, and effectively managed marketing teams. Earned solid reputation for being enthusiastic, efficient, and hands-on. -Strategic Marketing & Sales -Internet & E-mail Marketing -Budgeting & Allocation -Customer Relationship Management -Event Planning & Execution -Direct Marketing Techniques -Team Building & Leadership -Vendor & Client Communication -Corporate Brand Development - Public & Media Relations GENERAL OBJECTIVES Vibrant and proactive individual proficient in streamlining marketing approach to connect with target consumers. Seeking a senior marketing manager/Head of Marketing/Marketing Director position with a progressive organization to utilize 9 years of professional marketing experience in advancing marketing operations. EDUCATION BACKROUND 2011-2012 Mzumbe University - MSc Marketing Management with 3.7 G.P.A 2010-2011 The Institute of Finance Management - Postgraduate Diploma in Business Administration 2007-2010 Institute of Finance Management - Advanced Diploma in Social Protection WORKSHOPS, SEMINARS AND TRAINING ATTENDED Dates Course Facilitating Institution 2018 AML – Anti Money Laundering UBA College 2010 Cyber Security Course I&M 2010 Customer service management I&M 1PROFESSIONAL EXPERIENCE I&M BANK TANZANIA: MANAGER, MARKETING AND COMMUNICATIONS: APRIL 2020 TO DATE: FULL TIME, PERMANENT EMPLOYMENT: - Supervise & direct the workflow of marketing, advertising or public relations specialists by assigning job tasks, facilitating interdepartmental communications & managing external communications. - Implementing communications plans to increase brand awareness & recognition of the organisation - Developing relationships with key media to secure & grow media coverage both online & offline - Communicating brand to internal customers and stakeholders - Overseeing the annual communications budget and ensuring its use is full maximized UNITED BANK FOR AFRICA (UBA GROUP) MEDIA RELATIONS– HEADING INTERNAL AND EXTERNAL COMUNICATION: JULY 2018 TO MAY 2020: FULL TIME, PERMANENT EMPLOYMENT: - Responsible for the media management of Tier One newspapers, Online medium and International publications - Oversight responsibility on all Media Relations Officers - oversight responsibility on writers Bureau - Oversight responsibility on country's head Media Relations managers - Developing the necessary processes and policies towards ensuring beneficial relationships, brand enhancement and zero negative press. - Preparation of press releases, features/articles and other external communication. - Advert placement to obtain maximum exposure. - Managing media events and leveraging on opportunities there-in - Daily media summary - Relationship management with media stakeholders MWANGA COMMUNITY BANK – MARKETING MANAGER JULY 2014 - JULY 2018: FULL TIME, PERMANENT EMPLOYMENT: Developed and executed public relations campaigns that integrated with clients’ marketing strategies. Managed communications for launch of mobile-banking product, adopted by 60% of clients. Managing all marketing and customer service activities, leading the team in formulating and implementing all marketing and communication strategies Managing all marketing and customer service activities, leading the team in formulating and implementing all marketing and communication strategies. • Work as a Team leader in Marketing operations, supervising and training staffs in customer services with marketing. • Responsible for determining the demand of products and services offered by the bank and its competitors, identifying potential customers to ensure the bank meets its marketing targets in terms of number of clients, loans, sales of shares as per bank business plan. • In collaboration with management team, in charge of developing new products or revisit existing ones with the goal of maximizing bank’s profit or share of the market to ensure customer needs are met. • Create, recommend, and implement marketing programs and campaigns for product and services of the organisation. • Manage and analyse results of all marketing programs and recommend changes to approach based performance. • Provide guidance and coordinate implementation of marketing strategies in line with our strategic business plan. • Improve product marketability and profitability by researching, identifying and capitalizing all market opportunities by improving product packaging and coordinating new product development.MARKETING AND COMMUNICATIONS OFFICER - ADVANS BANK TANZANIA (NOW LETSHEGHO BANK) MAY2012–JULY2014: FULLTIME – PERMANENTEMPLOYMENT: Leading the team of more than 30 people in sales and marketing of the bank products Grew more than 1000 new accounts by creating and implementing various new marketing strategies in one quarter. Managed communications for launch of mobile-banking product, adopted by 45% of clients. Achieved accounts increase in the bank portfolio. • Supports to write features of all the products and services of the company. • Organise all products/services launching activities in the company. • Defines network wide advertising and promotional strategies. • Develop and implement promotional activities to meet operational targets. • Develop concepts for marketing materials and supervise its production. • Develop communication strategies for approval of management. • Develop and implement communication activities to meet strategic Objectives. • Collates business intelligence and financial information and publish as business update. • Serve as liaison for all media relations. • Develops concept for website and updating the website. • Develop and update all communication materials. • Coordinate commercial actions with the branch. • Develop strategies to enhance customer satisfaction level. • Develop customer services standard/protocol for use by all employees. • Support customer service training for all staffs. VOLUNTEER EXPERIENCE (Volunteer- Unpaid): Confidential Nonprofit Organization, Communication and Information Manager MAY 2021 TO DATE: GEMMA HOUSE, 39 LILESTONE STREET, LONDON, UNITED KINGDOM: Responsibilities: ● Create, implement and manage a proactive public communications strategy. ● Understand content needs and goals for upcoming communications and marketing campaigns, and work with field staff to identify our best subjects and content gathering opportunities. ● Write, create and produce regular content that informs, engages and anchors confidence in CH activities. ● Execute content-gathering meetings in Turkey and Greece (remote meetings). Then work independently and/or with in-house writers to gather rich case studies and high-quality assets (interviews, videos, photos, etc.). ● Collaborate with social media officers to produce quick turnaround Instagram Stories, partner with marketers and editors to produce more polished stories and features (for the site and email). ● Draft messages or scripts from executive director for public presentation. ● Ensure external communication messages are consistent across all mediums and for different audiences. ● Ensure effective mechanisms are in place to relay urgent news as well as for crisis communications.LANGUAGE PROFICIENCY English, Fluent Oral and Written communication Swahili, Fluent Oral and written communication (native) REFEREES 1. Judith Halinga Relationship Manager Mwanga Hakika Bank 2. John Rutabingwa Credit Risk Analyst UBA Bank Group 3. Tunu Lwoga Chief Risk Officer Access Bank (T) LTD

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