• GVTC is an Intergovernmental Organization established by the Democratic Republic of Congo (DRC), Republic of Rwanda and the Republic of Uganda governed by a Treaty signed on 30th October 2015, whose purpose is to establish a Transboundary Collaboration Framework for programs and activities on wildlife conservation and tourism development in the Greater Virunga Landscape among the Partner States.
• The Greater Virunga Landscape comprises a total of 7 national parks and 1 wildlife reserve, namely: Volcanoes NP in Rwanda; Virunga NP & Sarambwe Wildlife Reserve in DRC and Mgahinga Gorilla NP, Queen Elizabeth NP, Bwindi NP, Rwenzori Mountain NP, and Semliki NP in Uganda.
• Greater Virunga Transboundary collaboration (GVTC)has the vision of having the Greater Virunga Landscape Protected Areas network together with surrounding landscape conserved sustainably while the goal is sustainable long-term conservation of the Greater Virunga landscape Biodiversity leading to the strategic transboundary collaborative management that improves conservation of the Greater Virunga Landscape natural resources as a long-term outcome.

1. Greater Virunga Transboundary Collaboration branding
It was decided to work hard on the GVTC Brand. The GVTC is currently positioning itself as a high-level multilateral collaboration and a strong, clean and consistent brand is absolutely crucial to this process.
The existing GVTC brand’s effectiveness then needs to be reviewed, assessed and evaluated, considering the current trends, and the changing world and the mission and vision of GVTC to ensure brand consistency.

2. Objectives of the Consultancy

A review of the GVTC Brand aims at achieving the following objectives:
- Assessment of the GVTC Branding guidelines
- Establish the linkage of GVTC Communication Strategy and the GVTC Brand
- Bring out what worked? What did not work? What were the challenges encountered while implementing GVTC Communication Strategy and the GVTC Brand?
- Propose areas of improvement considering the current trends
- Formulate recommendations for workable actions for GVTC Communication Strategy and the GVTC Branding guidelines.

3. Scope of work
4.1. Specific Tasks and Deliverables

In consultation with the GVTC program Department, the consultant will perform the following specific tasks:

Stage 1: Review, Consult and Recommend
• Review the current GVTC Communication Strategy
• Review the Current GVTC Brand guidelines.
• Formulate recommendations for workable actions for GVTC Communication Strategy and the GVTC Branding guidelines.
• Update and combine the Current GVTC Communication Strategy and GVTC Brand guidelines to make one comprehensive and updated document.

Stage 2: Validation of the updated GVTC Communication Strategy and GVTC Brand guidelines combined document.
• The consultant will share the draft to GVTC staff for inputs
• The Consultant will present the updated GVTC Communication Strategy and GVTC Brand guidelines combined document to the GVTC staff during a workshop to incorporate GVTC staff inputs.
• Produce the final document in English and French and share the soft copy in both PDF and Word format

4. Required competencies, qualification and experience
The consultant must:
• Demonstrate the ability to respectfully, effectively, and efficiently carry out the assessment/evaluation of the Existing GVTC Communication Strategy and the Brand Guidelines.
• Demonstrate ability to develop flexible communication strategies and Brand guidelines and be able to adjust them based on the findings of the evaluation and the current trends.
• Demonstrate effective written communication skills
• Demonstrate the ability to use the feedback provided by others effectively
• Proven experience and having conducted similar activities before
• Demonstrate a broader understanding of the communication and information world
• Demonstrate the ability to use different communication tools for behavioral changes
• Demonstrate mature judgment and initiative;
• Ability to present complex issues in a simple and clear manner;
• Proven qualification in the information and communication field
• Have a Masters degree in Marketing; communication, and creative design with proven experience in branding and communication strategy-related field for at least ten years.

5. Language:
Advanced in English writing, speaking and understanding. French would be an added value.

Submission process:
• Interested candidates ( Physical persons of authorized organisations) should submit their technical and financial proposals in English or French to GVTC by Tuesday 20 June 2023 through the following e-mail address: Email: es@greatervirunga.org  with a copy to rkabeya@greatervirunga.org  and pruhumuliza@greatervirunga.org 
• Female candidates are strongly encouraged to apply. Detailed terms of reference will be shared upon request.
• Only selected candidates will be contacted.
• Done in Kigali, 30th May 2023
• Dr. Andrew G. Seguya,
• GVTC Executive Secretary