New Category Lead
2025-04-23T10:23:57+00:00
Coca-Cola Beverages Africa
https://www.greatugandajobs.com/jsjobsdata/data/employer/comp_2990/logo/coca%20cola%20beverages%20africa%20uganda.png
http://www.coca-cola.co.ug/en/home/
FULL_TIME
Uganda
Uganda
00256
Uganda
Business Management and Administration
Admin & Office
2025-04-26T17:00:00+00:00
Uganda
8
Key Purpose:
Develop and execute marketing strategies to drive growth, profitability, and market uptake of new products. Collaborate with cross-functional teams in the New Product Development (NPD) process.
Key Responsibilities:
- Conduct market research, analyze industry trends, and identify new product opportunities.
- Create business plans, sales strategies, and marketing initiatives for new product growth.
- Develop custom activation plans leveraging category insights and local market preferences.
- Analyze market trends, competitor activity, and customer needs.
- Collaborate with teams to design marketing plans, promotions, and campaigns.
- Negotiate sales agreements, pricing, and promotions for new products.
- Monitor customer satisfaction and resolve product-related issues.
- Provide regular sales performance reports to management.
- Generate promotional strategies to boost sales and brand awareness.
Qualifications:
- Minimum: Bachelor’s degree in Business Administration, Marketing, or related field.
- Preferred: Relevant postgraduate qualifications.
Experience:
- Minimum: 8 years in FMCG sales/marketing.
- Strong understanding of the macro business environment and Uganda’s beverage market.
- Expertise in business strategy development, brand marketing, innovation processes, market segmentation, and research.
- Proven experience in channel development.
Competencies:
- Decisiveness and risk judgment.
- Strong work ethic and service orientation.
- Planning, organizing, and interpersonal skills.
- Initiative, self-drive, and networking ability.
- Excellent communication, report writing, and presentation skills.
Conduct market research, analyze industry trends, and identify new product opportunities. Create business plans, sales strategies, and marketing initiatives for new product growth. Develop custom activation plans leveraging category insights and local market preferences. Analyze market trends, competitor activity, and customer needs. Collaborate with teams to design marketing plans, promotions, and campaigns. Negotiate sales agreements, pricing, and promotions for new products. Monitor customer satisfaction and resolve product-related issues. Provide regular sales performance reports to management. Generate promotional strategies to boost sales and brand awareness
Decisiveness and risk judgment. Strong work ethic and service orientation. Planning, organizing, and interpersonal skills. Initiative, self-drive, and networking ability. Excellent communication, report writing, and presentation skills.
Minimum: Bachelor’s degree in Business Administration, Marketing, or related field. Preferred: Relevant postgraduate qualifications. Experience: Minimum: 8 years in FMCG sales/marketing. Strong understanding of the macro business environment and Uganda’s beverage market. Expertise in business strategy development, brand marketing, innovation processes, market segmentation, and research. Proven experience in channel development.
JOB-6808bfbd5aa0e
Vacancy title:
New Category Lead
[Type: FULL_TIME, Industry: Business Management and Administration, Category: Admin & Office]
Jobs at:
Coca-Cola Beverages Africa
Deadline of this Job:
Saturday, April 26 2025
Duty Station:
Uganda | Uganda | Uganda
Summary
Date Posted: Wednesday, April 23 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Key Purpose:
Develop and execute marketing strategies to drive growth, profitability, and market uptake of new products. Collaborate with cross-functional teams in the New Product Development (NPD) process.
Key Responsibilities:
- Conduct market research, analyze industry trends, and identify new product opportunities.
- Create business plans, sales strategies, and marketing initiatives for new product growth.
- Develop custom activation plans leveraging category insights and local market preferences.
- Analyze market trends, competitor activity, and customer needs.
- Collaborate with teams to design marketing plans, promotions, and campaigns.
- Negotiate sales agreements, pricing, and promotions for new products.
- Monitor customer satisfaction and resolve product-related issues.
- Provide regular sales performance reports to management.
- Generate promotional strategies to boost sales and brand awareness.
Qualifications:
- Minimum: Bachelor’s degree in Business Administration, Marketing, or related field.
- Preferred: Relevant postgraduate qualifications.
Experience:
- Minimum: 8 years in FMCG sales/marketing.
- Strong understanding of the macro business environment and Uganda’s beverage market.
- Expertise in business strategy development, brand marketing, innovation processes, market segmentation, and research.
- Proven experience in channel development.
Competencies:
- Decisiveness and risk judgment.
- Strong work ethic and service orientation.
- Planning, organizing, and interpersonal skills.
- Initiative, self-drive, and networking ability.
- Excellent communication, report writing, and presentation skills.
Work Hours: 8
Experience in Months: 96
Level of Education: bachelor degree
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