Summary
Date Posted: Tuesday, March 22, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Digital Marketing Apprentice
Job requisition id : R-15929786
Overview
With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary
Support the Head of Client and Digital Marketing in championing the use of digital technology and strategies to grow the brand, enhance customer centric experiences, drive product uptake and grow the customer base.

Job Description
• Collaborate with the bank’s digital agency and other vendor partners in actualising digital strategies and plans.
• Strategize, build, and maintain the bank’s social media usage, with a focus on customer service, brand growth and loyalty as well as monetization of fans/followers.
• Optimize the bank’s online presence through
o A comprehensive corporate website built to meet customer needs and deliver leads
o Owned community platforms that meet the unique needs of each customer segment e.g., youth, SME, Women in business etc. and
o Optimize for brand and non-brand keywords to ensure the bank’s websites rank high on search engine results. Examine and analyse website traffic, track online leads conversion and report on web assets.
• Build relationships with brand ambassadors through sustainable and effective influencer and blogger management/engagement.
• Partner with product, CDO, innovation & technology teams to deliver customer-centric digital experiences that drive income growth.
• Data-led marketing by sending highly targeted and compelling marketing campaigns that are tightly focused on a group of individuals and their needs.
• Utilization of marketing automation tools to; Create cross sell and up-sell opportunities in a personalized and non-intrusive manner to increase share of wallet, celebrate anniversaries to build loyalty and onboard all NTB customers
• Ensure effective leads management both from offline (e.g., branch) and online (website and USSD) to drive the customer base and portfolio growth.
• Deliver 360 campaigns that are over and above Digital, through collaboration with business and relevant vendors
• Plan, execute, and measure digital experiments and conversion tests to help the Bank anticipate customer needs and adopt new digital marketing approaches.
• Evaluate emerging digital technologies. Provide thought leadership and perspective for adoption where appropriate.
Education
Higher Certificates and Advanced National (Vocational) Certificates: Business, Commerce and Management Studies (Required)

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8

Job application procedure
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