Head, Brand & Marketing job at EcoBank
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453 Days Ago
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Vacancy title:
Head, Brand & Marketing

[ Type: FULL TIME , Industry: Banking , Category: Advertising & Marketing ]

Jobs at:

Eco Bank

Deadline of this Job:
Thursday, May 02 2024 

Duty Station:
Within Uganda , Kampala, East Africa

Summary
Date Posted: Thursday, April 25 2024, Base Salary: Not Disclosed

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JOB DETAILS:
Specific Roles and Responsibilities
FINANCIAL
• Develop, manage and control marketing budgets.
• Ensure all branding, communication & overall marketing activities and campaigns are produced and executed within budget for returns on equity.
PROCESS
• Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.
• Translate Business strategy into actionable marketing plans for the market, drive business excellence.
• Research and analyse market trends and competitors to inform business and brand activities.
• Oversee marketing campaigns.
• Track the effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiate and liaise with third-party marketing agencies to ensure MROI
• Manage the design and production of advertising/promotional materials, including but not limited to print, digital, out of home.
• Identify marketing knowledge gaps for cross/upskilling and support in alignment/educating of the stakeholders.
CUSTOMER
• Meet and exceed customer expectation through timely response to requests.
• Ensure quality branding activities through production of quality materials by agencies and strict compliance with SLAs.
• Liaise with Bank’s internal and external customers including SBUs, agencies and vendors.
• Review briefs from internal customers and develop meaningful briefs to the teams for execution.
TEAM
• Play a supporting role in team efforts aimed at improving the brand and business growth.
• Imbibe and live the RACE IT values.
• Coach and mentor the teams for their career strides while impacting business growth.

Education
Minimum of 2nd class lower in first degree (B.Sc, BA and/or Professional Qualifications is necessary)
MCIM an added advantage

Work Experience
• 8-10 years’ experience in marketing field

Skills
• Attention to details
• Ability to engage and manage diverse group of people
• Creative mind
• Problem solving skill

Knowledge
• Understanding of Brand Management, Marketing, Advertising and Promotions especially in digital marketing and media.
• Functional knowledge of Banking

Personalities and attributes
• Reliability
• Confidence
• Strategic thinking
• Thoroughness
• Result oriented
• Team Spirit

Work Hours: 8


Experience in Months: 96

Level of Education:
Bachelor Degree

Job application procedure

Click Here to apply


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Job Info
Job Category: Marketing jobs in Uganda
Job Type: Full-time
Deadline of this Job: Thursday, May 02 2024
Duty Station: kampala
Posted: 25-04-2024
No of Jobs: 1
Start Publishing: 25-04-2024
Stop Publishing (Put date of 2030): 25-04-2064
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