Senior Analyst - Customer Value Management.Marketing job at MTN Uganda Limited
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Senior Analyst - Customer Value Management.Marketing
2025-06-01T16:52:46+00:00
MTN Uganda Limited
https://cdn.greatugandajobs.com/jsjobsdata/data/employer/comp_1220/logo/mtn.jpg
FULL_TIME
 
Kampala
Kampala
00256
Uganda
Telecommunications
Customer Service
UGX
 
MONTH
2025-07-06T17:00:00+00:00
 
Uganda
8

Main Purpose:

To perform analysis and manage the realization of fixed and new business objectives through provision of a core set of reports that measure and track performance of key KPI’s within the portfolio, ad hoc deep-dive analysis, development & enhancement of customer segmentation and provision of predictive models to improve proactive actions.

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position.

Job Title: Senior Analyst - Customer value management (Growth & New Business)

Reports to: Senior Manager – Customer value management.

No. of Vacancies: 1

Main Job Functions:

    Design, implement and manage the MTN Customer Development & Retention strategy, policies and objectives including driving proactive marketing initiatives aimed at saving at risk customers and bringing back churned customers for fixed internet and new business product and services.
    Provide input into the overall CVM fixed and new business strategy and budget by ensuring that incremental revenue and other nonfinancial KPI’s are aligned and support the overarching business goals/targets.
    Analyse fixed internet and new business product trends and highlight risky areas that may be developed further to increase customer retention, loyalty and revenue.
    Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
    Analyse commercial impact for new business and fixed internet BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
    Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions. 
    Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behaviour.
    Design and implement proactive and reactive retention plans and coordinate the design of relevant campaigns, collating inputs and requirements from segment managers.
    Review organizational Active base management and Customer lifecycle management activities and assist in recommending corrective actions as required.
    Ensure alignment of offers with customer value and segment characteristics and requirements.
    Report on results, including compilation of periodical base management activities, impact assessment and feedback reports.
    Identify trends pertaining to customer queries and needs and use this information to continually improve all aspects of service delivery within fixed internet and new business.
    Maximise customer lifetime value for MTN customers by driving usage and loyalty in line with MTN Uganda’s business objectives with the overall aim of reducing churn, increasing loyalty and tenure.
    Predictive churn modelling and proactive management of churn
    Define the overall specifications of the end-to-end customer lifecycle management plan by segment, in coordination with key stakeholders.
    Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
    Timely monitoring and reporting on the campaign impact and performance.

Education

  • A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing

Other Training:

  • Statistical analysis and machine learning model development
  • Business analysis and intelligence
  • Customer value management (customer analytics and campaign management)
  • Business management training. Performance Management.
  • Advanced accounting training and statistical modeling

Experience:

  • At least 3 years’ experience in business analysis and financial modeling in the marketing environment.
  • Proficiency in data analysis tools and languages (e.g SQL, Python, R).
  • Strong analytical thinking and problem-solving skills.
  • Excellent communication skills with the ability to translate data insights into actionable recommendations.
  • Detail-oriented and able to manage multiple data sources efficiently.
  •  Demonstrated leadership in predictive and heuristic modelling within a large organization.                                                                                                         

Knowledge, skills and competencies                                                                                                                          

  • Results Achiever - Produces sustainable commercial results through ethical practices.
  • Operationally Astute - Sets priorities, plans, organizes and co-ordinates work to deliver the highest commercial returns.   
  • Ability to Translate commercial objectives to technical terms for ensuring underlying system readiness.
  • Strong Strategic and Analytical Thinking 
  • Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage) 
  • Advanced statistical software skills (SQL, Python, R, etc)
  • Advanced use of Excel (Excel, VBA for Excel, etc)
  • Business and strategic acumen 
 Design, implement and manage the MTN Customer Development & Retention strategy, policies and objectives including driving proactive marketing initiatives aimed at saving at risk customers and bringing back churned customers for fixed internet and new business product and services.     Provide input into the overall CVM fixed and new business strategy and budget by ensuring that incremental revenue and other nonfinancial KPI’s are aligned and support the overarching business goals/targets.     Analyse fixed internet and new business product trends and highlight risky areas that may be developed further to increase customer retention, loyalty and revenue.     Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.     Analyse commercial impact for new business and fixed internet BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.     Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.      Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behaviour.     Design and implement proactive and reactive retention plans and coordinate the design of relevant campaigns, collating inputs and requirements from segment managers.     Review organizational Active base management and Customer lifecycle management activities and assist in recommending corrective actions as required.     Ensure alignment of offers with customer value and segment characteristics and requirements.     Report on results, including compilation of periodical base management activities, impact assessment and feedback reports.     Identify trends pertaining to customer queries and needs and use this information to continually improve all aspects of service delivery within fixed internet and new business.     Maximise customer lifetime value for MTN customers by driving usage and loyalty in line with MTN Uganda’s business objectives with the overall aim of reducing churn, increasing loyalty and tenure.     Predictive churn modelling and proactive management of churn     Define the overall specifications of the end-to-end customer lifecycle management plan by segment, in coordination with key stakeholders.     Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.     Timely monitoring and reporting on the campaign impact and performance.  
 
A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing At least 3 years’ experience in business analysis and financial modeling in the marketing environment. Proficiency in data analysis tools and languages (e.g SQL, Python, R). Strong analytical thinking and problem-solving skills. Excellent communication skills with the ability to translate data insights into actionable recommendations. Detail-oriented and able to manage multiple data sources efficiently.  Demonstrated leadership in predictive and heuristic modelling within a large organization.                                                                                                         
bachelor degree
36
JOB-683c855ec3525

Vacancy title:
Senior Analyst - Customer Value Management.Marketing

[Type: FULL_TIME, Industry: Telecommunications, Category: Customer Service]

Jobs at:
MTN Uganda Limited

Deadline of this Job:
Sunday, July 6 2025

Duty Station:
Kampala | Kampala | Uganda

Summary
Date Posted: Sunday, June 1 2025, Base Salary: Not Disclosed

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JOB DETAILS:

Main Purpose:

To perform analysis and manage the realization of fixed and new business objectives through provision of a core set of reports that measure and track performance of key KPI’s within the portfolio, ad hoc deep-dive analysis, development & enhancement of customer segmentation and provision of predictive models to improve proactive actions.

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position.

Job Title: Senior Analyst - Customer value management (Growth & New Business)

Reports to: Senior Manager – Customer value management.

No. of Vacancies: 1

Main Job Functions:

    Design, implement and manage the MTN Customer Development & Retention strategy, policies and objectives including driving proactive marketing initiatives aimed at saving at risk customers and bringing back churned customers for fixed internet and new business product and services.
    Provide input into the overall CVM fixed and new business strategy and budget by ensuring that incremental revenue and other nonfinancial KPI’s are aligned and support the overarching business goals/targets.
    Analyse fixed internet and new business product trends and highlight risky areas that may be developed further to increase customer retention, loyalty and revenue.
    Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
    Analyse commercial impact for new business and fixed internet BTL programs on product penetration, ARPU and volume/ value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
    Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions. 
    Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behaviour.
    Design and implement proactive and reactive retention plans and coordinate the design of relevant campaigns, collating inputs and requirements from segment managers.
    Review organizational Active base management and Customer lifecycle management activities and assist in recommending corrective actions as required.
    Ensure alignment of offers with customer value and segment characteristics and requirements.
    Report on results, including compilation of periodical base management activities, impact assessment and feedback reports.
    Identify trends pertaining to customer queries and needs and use this information to continually improve all aspects of service delivery within fixed internet and new business.
    Maximise customer lifetime value for MTN customers by driving usage and loyalty in line with MTN Uganda’s business objectives with the overall aim of reducing churn, increasing loyalty and tenure.
    Predictive churn modelling and proactive management of churn
    Define the overall specifications of the end-to-end customer lifecycle management plan by segment, in coordination with key stakeholders.
    Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports/ dashboards and models.
    Timely monitoring and reporting on the campaign impact and performance.

Education

  • A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing

Other Training:

  • Statistical analysis and machine learning model development
  • Business analysis and intelligence
  • Customer value management (customer analytics and campaign management)
  • Business management training. Performance Management.
  • Advanced accounting training and statistical modeling

Experience:

  • At least 3 years’ experience in business analysis and financial modeling in the marketing environment.
  • Proficiency in data analysis tools and languages (e.g SQL, Python, R).
  • Strong analytical thinking and problem-solving skills.
  • Excellent communication skills with the ability to translate data insights into actionable recommendations.
  • Detail-oriented and able to manage multiple data sources efficiently.
  •  Demonstrated leadership in predictive and heuristic modelling within a large organization.                                                                                                         

Knowledge, skills and competencies                                                                                                                          

  • Results Achiever - Produces sustainable commercial results through ethical practices.
  • Operationally Astute - Sets priorities, plans, organizes and co-ordinates work to deliver the highest commercial returns.   
  • Ability to Translate commercial objectives to technical terms for ensuring underlying system readiness.
  • Strong Strategic and Analytical Thinking 
  • Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage) 
  • Advanced statistical software skills (SQL, Python, R, etc)
  • Advanced use of Excel (Excel, VBA for Excel, etc)
  • Business and strategic acumen 

 

Work Hours: 8

Experience in Months: 36

Level of Education: bachelor degree

Job application procedure

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Job Info
Job Category: Customer Service jobs in Uganda
Job Type: Full-time
Deadline of this Job: Sunday, July 6 2025
Duty Station: Kampala | Kampala | Uganda
Posted: 01-06-2025
No of Jobs: 1
Start Publishing: 01-06-2025
Stop Publishing (Put date of 2030): 01-06-2065
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