General Manager – Sales and Marketing job at Psalms Food Industries Limited
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Vacancy title:
General Manager – Sales and Marketing

[ Type: FULL TIME , Industry: Business Management and Administration , Category: Advertising & Marketing ]

Jobs at:

Psalms Food Industries Limited

Deadline of this Job:
Monday, March 31 2025 

Duty Station:
Within Uganda , Kampala, East Africa

Summary
Date Posted: Monday, March 17 2025, Base Salary: Not Disclosed

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JOB DETAILS:
Psalms Food Industries Limited is a leading snacks manufacturing company in Uganda under the brand names Sumz and Afrikan Harvest. Following our expansion, we are seeking a dynamic General Manager- Sales and Marketing to lead our marketing strategy and drive growth for our brand and product portfolio.

Role Overview:
As the GM- Sales and Marketing, you will:
✓ Supervise the Sales and Marketing managers.
✓ Develop and execute marketing strategies to boost brand visibility, customer acquisition, and revenue growth.
✓ Lead a high-performing marketing team and oversee brand management for Sumz and other products.
✓ Plan and manage multi-channel campaigns (digital, social media, events, etc.) to maximize ROI.
✓ Conduct market research, analyze trends, and use data-driven insights to inform decisions.
✓ Track and report on KPIs to measure sales and marketing success.
✓ Coordinate effectively with other functions (Finance, HR, IT, Procurement, Manufacturing, and Operations) to achieve business goals.

Key Performance Indicators (KPIs):
• Revenue Growth
• Market Share Expansion
• Customer Acquisition Cost (CAC)
• Achieve a 5:1 Return on Marketing Investment (ROMI)
• Brand Awareness
• Lead Generation & Conversion Rates
• Customer Retention Rate
• Digital Engagement (website traffic, CTR, social media)
• Campaign ROI

Technical Competences
• Understanding and knowledge of sales and marketing.
• Strong analytical, organizational, and creative thinking skills.
• Excellent communication, interpersonal, and customer service skills.
• Knowledge of data analysis and report writing.
• The ability to understand and follow company policy and procedures.

Behavioral Competences
• Versatile and good team player.
• High integrity.
• Result-oriented.
• Creative and innovative thinking.
• Quick decision-making and judgment.
• Flexible and highly receptive to change.
• The ability to work under pressure and minimum supervision.

Qualifications:
• A degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of marketing experience, with 5+ years in FMCG/food industry leadership.
• Proven success in brand management, digital marketing, and campaign execution.
• Strong analytical, leadership, and communication skills.
• Proficiency in CRM, Google Analytics, and social media tools.

Work Hours: 8


Experience in Months: 120

Level of Education:
Bachelor Degree

Job application procedure
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Job Info
Job Category: Management jobs in Uganda
Job Type: Full-time
Deadline of this Job: Monday, March 31 2025
Duty Station: Kampala
Posted: 17-03-2025
No of Jobs: 1
Start Publishing: 17-03-2025
Stop Publishing (Put date of 2030): 17-03-2077
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