PHILOSOPHY & VALUES
We are driven by the market leading innovation and demand for tailor-made high-quality food that is traceable, safe and from a reliable source. We constantly strive to provide the best products and services at all times. We set high standards based on up to date understanding of best practice, internally and externally. We value continuous improvement in everything we do ensuring ever increasing standards are achieved, believing such standards can deliver a point of difference for our customers. We are proactive in becoming smarter in our core business processes but still recognise the small scale farmers who grow for us as the true heroes of our story.

Founded
Pure Grow Africa was founded in 2015 as a farmer advocacy to give voice to farmers. Through the Farmers Pride Initiative, farmers were skilled and linked to various stakeholders for information services and markets.

Incorporated
In June 2016 we were incorporated as a limited company dealing in Organic Inputs but also continued to offer advocacy to farmers and continued the farmers forums

Rebranded
2018 we re-branded to a food distribution company having boosted farmers production through our forums and agro-inputs. We focused on finding market both internally, regionally and oversees

Mission
Promote good Agro-industrial practices, community awareness, environmental and ethical standards to motivate economic growth through viable systems that are safe and effective for use in soil fertility and as a climate moderation tool.

Vision
To Empower communities with Modern Technologies for better and Improved agri-business and Agro- value chain development.

Goals
To improve the livelihoods of small-scale farmers through skilling, agronomy support and providing market to their produce.
To make all our customers’ lives easier everyday by offering safe quality traceable food.

OBJECTIVES
Our main focus is to promote the small-scale farmers and the communities to sustainable agri-business and agro-value chain development by using modern agro-industrial technologies that are safe and effective for use.

Specific Objectives
A market-driven approach: Providing smallholder farmers with access to consistent and reliable markets drives economic activity in rural areas.
Input support: Sourcing appropriate agricultural inputs to smallholder farmers with a payment plan to overcome an important barrier of high initial cost outlay.
Long-term sustainability and scaling up: Skilling farmers to be environmentally sustainable and economically viable.
Creating an enabling environment: Building networks of diverse and influential local stakeholders and provide valuable logistical support, with traditional community leaders to provide an avenue for arbitration and helpful historical information on households in the area.