Summary
Date Posted: Thursday, February 03, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
BTL Officer
Our mission
We're making Africa the first cashless continent.
In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote d'Ivoire. Now, we have millions of users and are growing fast. Our goal is to make Africa the first cashless continent. And that's where you come in....

How you'll help us achieve it
We're looking for a BTL officer who's creative, resourceful, and has experience coordinating large-scale below-the-line marketing strategies. You'll help coordinate the day-to-day operations of our BTL marketing activities and mobile money branding as we rapidly scale our business and help us maintain desirable user growth and agent activation rates.

In this role, you'll:
• Support the day-to-day logistics of marketing operations: roadshows, stands, events in the assigned region.
• Prepare supporting materials, promotional merchandise for events, and other BTL activities.
• Receive stock of marketing supplies and materials from our vendors and suppliers, and organize appropriate dispatching; track inventory of all stock and organize orders to avoid stock-outs
• Support in planning, implementation, and promoting a monthly, weekly, and daily BTL plan in the assigned regions.
• Plan & manage the periodically ground activation & promotions in the given region
• Control events including preparation and performing Events & Exhibitions
• Monitor competitor market activities
• Plan and execute POS materials

Key details
• You'll work from our regional office and may travel to field locations.
• Work authorization in Uganda is required.
• Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months.
• We pay 100% of your health care insurance premium cost for yourself and your dependents.
• We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized child care when you return to work.
• We help you live your fullest life now! We subsidize gym memberships, fitness classes, and workout equipment.
• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements
• 2+ years of working experience in trade marketing, in-store communication, or a similar role.
• Bachelor's degree in business, marketing, or similar area
• Outstanding understanding of Marketing Mix
• Speak and write English fluently.
• Knowledge of at least one or more local languages

You might be a good fit if you.
• Have successfully executed marketing operations and events.
• Love to be in the field and do not mind doing some handy work.
• Are diplomatic and have excellent communication skills.
• Are detail-oriented and seek to achieve excellence in everything you do.
• Enjoy owning projects - you are autonomous yet know when to escalate problems.
• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
• Adjust quickly to changing priorities and conditions.
• Think about culture and process from the users' perspective.

Our team
• We have a rapidly growing in-country team in Senegal, Côte D'Ivoire, Mali, Benin and Uganda, plus remote team members spread across the world. We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
• We foster autonomy for our employees. You'll own your own projects at every stage, from understanding the problem to monitoring your solution in production.
• We’re backed by world-class investors including Sequoia, Stripe, Founders Fund, Ribbit Capital, Y Combinatory, and the cofounders of PayPal.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
Fill out the form, and upload a resume plus a cover letter, both written in English, describing your interest in Wave and the role. We review applications on a rolling basis.
Wave is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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