Summary
Date Posted: Monday, August 15, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Job title: Brand Manager
The Organization
MultiChoice Group is a multinational media group headquartered in South Africa and Dubai with principal operations in pay television and video entertainment. The group operates in almost 50 countries across Sub-Saharan Africa. The Group is listed on the Johannesburg Stock Exchange (JSE).
As an African platform operator, MultiChoice Group’s expertise lies distributing media products, creating media content and selling advertising. Its key areas of operations are:
• Pay Television: direct-to-home satellite and digital terrestrial television services; and
• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets
Operating in the majority of African countries, MultiChoice Group is the leading Pay TV provider in Sub-Saharan Africa, and clear market leader in most countries. Its strategy is to offer the best local and international content across multiple platforms to customers wherever they are.
The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Over the years MultiChoice Group has built a successful track record of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues mainly by collecting subscription fees, with a moderate contribution from advertising revenue. Its key objectives are to:
• Build its Pay TV and SVOD subscriber base
• Focus on investment and technology
• Maintain a local approach
• Provide quality service
• Attract innovative and motivated employees

MultiChoice Africa (MAH or ROA) is a division of MultiChoice Group that manages the Pay TV subscriber business outside of South Africa, with headquarters in Dubai, corporate teams across Dubai and Johannesburg and regional/country teams in the markets we serve.

Position Name Brand Manager DStv
Reports to Senior Operations Marketing Manager
Direct Reports None
Division Uganda Department Marketing

Key Customers
Key Internal Contacts
• MD
• HOD Marketing and marketing team
• Sales team, retailers (both informal and formal)
• CVM, Care, Corporate Affairs
• Content
• Corporate Marketing
• Corporate Sales

Key External Contacts
• Media Agencies
• Creative Agencies
• Third Party Vendors
Location Kampala – Uganda

Purpose of the Position:
This is a key position within our in-market marketing teams where you are required to deliver an effective communication, and marketing plan/strategy to acquire and retain new subscribers across our DStv/GOtv product portfolios as well as our Content Channels and Value-Added brands and services.
You will be part of a team of highly motivated passionate team and will be expected to deliver to hard P&L impacting KPIs. You will be expected to operate on a tactical and operational level – able to juggle many tasks at once. The operational delivery of successful campaigns will be your main priority and the responsibility to report on the performance of campaigns at local and country level.
The position works closely with the corporate marketing teams, sales teams, public relations, communications, customer service, research to help leverage the acquisition and development of the DStv/GOtv brand, and drive an annual plan and roadmap integrated with content marketing, brand, PR, social, customer experience and digital.
This role will lead the engagement on all marketing calendars with marketing in-country and define/ manage the localization of campaigns to fit the need of the market. Making sure how we grow sales, retention, ARPU, CSAT, NPS, consideration and provide leadership across the market.
A key measure of success will be the operational delivery within optimization and standardized ways of working processes.

Key Performance Objectives
Tasks
Marketing Management
• Oversee all marketing production process from brief to delivery on Brand, products, packages and services campaigns
• Brief Media agency on campaigns
• Deliver on Digital assets where necessary as part of campaign delivery.
• To Promote a positive brand image that will lead to an increase in the overall subscriber base throughout Africa
• Drive brand awareness, consideration, acquisition and positive customer behavior
• Drive Customer education, Self Service awareness and usage through marketing campaigns
• Drive awareness of packages offered as well as upgrades and downgrades
• Drive Awareness and usage of VAS services/products and other digital platforms across all spheres
• Drive retail/point of sale branding and marketing collateral

• Operational Delivery
• Implement all marketing plans to promote acquisition
• Implement all marketing campaigns to promote customer education on self-service for all brands
• Plan and Manage all marketing campaigns, new products and services
• Assist in the planning and implementation of country specific Brand activities and ensure alignment with corporate brand objectives.
• Liaise with agencies and internal teams regarding on-air material and consistency
• Manage brand packages education and upgrades and downgrades (flexibility) marketing campaigns
• Ensure countries implement all marketing campaigns on ATL and BTL- Trade and POS
• Developed Relationships with Country GM’s and Local Marketing managers and/or Publicity Managers

Qualifications
• Degree in Marketing or related

Experience
• 3 years’ experience in a marketing or brand management role from any consumer facing business.
• Focus on understanding customer and developing marketing propositions to drive purchase and brand affinity.
• Knowledge and understanding of operations, technical, broadcasting and production background
• Understanding of the model for working and developing campaigns with agencies and management of multiple stakeholders
• Strong understanding of markets and customers
• Project management knowledge and experience

Technical Competencies
• Creativity
• Project Management
• Communication skills
• Stakeholder management at all levels of the organisation

Behavioral Competencies
• Accountability
• Teamwork
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritisation
• Faultless operational delivery
• Attention to detail

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

Job application procedure
To apply please e-mail your CV and cover letter to exec-recruitment@truenorthafrica.com and copy f.mukalazi@truenorthafrica.com before Monday 22nd August. All applications shall be acknowledged.

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