Summary
Date Posted: Thursday, December 07 2023, Base Salary: Not Disclosed

JOB DETAILS:

Role Purpose
To manage the development and implementation of communications strategies to reposition the British Council brand within the Uganda market and pioneer new ways of reaching audiences, engaging young people in our work and enhancing the impact we can have. As this is a new role, we will be looking for the consultant to bring new ideas and challenge us to break new ground. We expect the deliverables to evolve during the consultancy period but have drafted an initial outline below. The consultant will work with the Uganda Country Director, our programmes teams, communication agencies and our Regional Head of Communications (who is based in Kenya). They will work together physically and virtually, consistently reviewing progress of the work, and ensuring that we deliver our agreed objectives.

Role Context
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.

Main Accountabilities
1. Strategy and Planning
• Develop a communications strategy for Uganda, with support from Regional Head of Communications, in house teams and external agencies
• Collaborate with our British Council programme teams to integrate marketing initiatives through their programmes
• Advise and support external partners in the development and delivery of their communication plans
• Develop and oversee implementation of internal and external communication plan for the country office
• Develop, rollout and monitor digital media plan for the country office
• Planning external communications and delivery, including media management, PR, events and stakeholder communications
• Maintain forward look of British Council activities and opportunities for external engagement
• Ensure we deliver to key internal communications partners and platforms
• Managing all existing channels and platforms ensuring content is updated as required
• Initiate communications channels in support of the strategy considering best use of – WhatsApp, TikTok etc set up and maintenance of newsletters
• Manage all marketing and communications assets ensuring we meet brand standards and have an effective library and archive
• Provide ongoing reach and engagement analysis and tracking of communications plan goals

2. Consultancy, analysis & problem-solving
• Applies advanced communications expertise to provide advice to key stakeholders and develop and deliver agreed programmes of work.
• Applies analytical approaches to identify and assess current state of communications, define opportunities for improvement, develop and implement agreed projects and initiatives, ensuring consistency with regional communications strategies, plans and approaches and global strategy where appropriate.
• Develops appropriate communications initiatives and interventions to support business needs, aligned to global and regional communications strategies, plans and approaches.
• Presents complex information clearly, producing tailored presentations, which convincingly influence decision-makers about the case for cluster communications initiatives.
• Builds an in-depth understanding of the operational context, opportunities and challenges for communications.
• Makes appropriate linkages to issues across the broader organisation and region, to ensure that the development of communications projects and initiatives is based on informed business insight and joined-up thinking.
• Proactively seeks colleagues and other stakeholder feedback to monitor satisfaction with the standard of communications/media relations and PR advice and business support provided, enabling improvements to be made where issued are identified.

3. Subject/Sector expertise
• Ensures joined up planning and delivery of communications projects and initiatives.
• Ensures consistent application of agreed global communications and brand standards, templates and processes.
• Reviews impact and effectiveness of communications projects and initiatives and identifies opportunities for improvement.
• Provides expert advice, support and challenge on communications to internal customers and other stakeholders.
• Develops high quality and effective communications plans and solutions using established processes, tools and systems to ensure consistency.
• Proactively pursues an annual cycle of formally recognized Continuing Professional Development to maintain and deepen their professional expertise.

4. Commercial & financial management
• Using agreed corporate systems and processes, plans and manages the budget for certain communications projects and initiatives.
• Where required, conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

5. Relationship and stakeholder management
• Ensures solid and beneficial relationships with marketing and communications professionals globally.
• Actively participates within the Marketing Community of Practice and communications networks.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with both internal and external stakeholders.

6. Leadership and management
• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Minimum Requirements
Qualifications
• Relevant degree e.g. communications, journalism, marketing, or equivalent level of experience.

Minimum/essential
• Significant experience in managing communications within a large and complex organisation or agency
• Demonstrable experience in successfully providing expert advice and guidance on internal and external communications
• Experience in managing and mitigating communications risks and issues
• Proven record of editorial experience (i.e. proofreading, translation, knowledge of different content types, etc.)
• Demonstrable creative approach to developing, implementing and evaluating communication activities
• Background in youth marketing
• Demonstrable experience working with agencies/PR, events, design, marketing and communications
• Practical experience of using social media to extend reach of an organisation including through campaigns;
• Strong track in marketing and communications monitoring and reporting
• Strong relationships with key media outlets in Uganda
• Experience commission and placing compelling shorform video

Desirable
• Experience in a global organisation
• Project management skills
• Role specific skills

Government Communication Service Professional Competency Framework
Insight
• Develop measurable communication objectives to support the delivery of policy/business priorities
• Ensures strategies take into account the recommendations and lessons learnt from evaluations of previous campaigns
• Review communication and media plans to ensure activities reflect policy developments and the emerging news agenda
• Develop a strong understanding of different internal audiences. Use this knowledge to ensure the tone language and format of internal communication is easily accessible to and read by a range of staff groups

Ideas
• Design integrated communication strategies and examine it with existing plans
• Initiate and lead the development of both reactive and proactive, integrated media campaigns that build on insight and tracking data.
• Develop innovative digital communication strategies; Draw on knowledge of emerging trends in digital services and social media and apply this knowledge when developing content and channels.
• Draw on audience insight to develop innovative internal communication strategies, selecting the most appropriate channel mix and ensuring content is both topical and timely.
• Implementation
• Demonstrate strong written communication skills. Provide advice and guidance to colleagues on writing clearly for target audiences
• Demonstrate strong editing skills to ensure quality and timely press releases, rebuttals and lines to take in response to developing stories
• Provide support and clarification to managers to ensure they are confident in delivering key messages and to strengthen the internal communication cascade
• Impact
• Analyse evidence to assess effectiveness of communication and identify lessons learned
• Analyse media monitoring results to assess the effectiveness of media strategies and inform future proactive and reactive media campaigns
• Assess the effectiveness of digital communications. Use the results of user feedback, tests/pilots and effectiveness indicators to improve digital communication and the user experience
• Assess the effectiveness of internal communication at Country level and act on staff feedback to ensure that communication is timely, relevant and meets the needs of the business and internal country audiences.

Further Information
Consultancy Duration – 270 Days/9 Months/
Location – Kampala, Uganda
Renumeration: Grade 7 / F
Language requirements: English
Requirements – All applicants should have a pre-existing legal status to live and work in Uganda. The British Council will not facilitate/sponsor visa applications and work permit.
Closing Date – 20 December 2023, Applications will close 23:59 East African Time

Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified Click here to apply.


All Jobs

QUICK ALERT SUBSCRIPTION