Vacancy title:
Head of Marketing

Jobs at:
Wefarm

Deadline of this Job:
12th February 2018

Duty Station:
Kampala, Uganda

Job details:
Wefarm, the world's largest farmer-to-farmer digital network, enables farmers to connect with one another to solve problems, share ideas and spread innovation. Utilizing the latest machine learning technology, Wefarm's service works both online and over SMS Knowledge shared on Wefarm can help famers to produce higher quality product, increase yields, gain insight into marketing pricing, tackle the effects of climate change, source the best seeds, fertilizer and loans, diversify agricultural interests, and much more. For more information visit www.wefarm.org , Twitter:@we_farm, Tel +256 701 515919/ 0778 520696
Post: Head of Marketing
Reports to: Country Manager, Uganda & Global Head of Brand & Communications

The Role
The Head of Marketing will be responsible for the planning, development and implementation of all Wefarm Uganda marketing strategy, marketing communications, collateral development, digital marketing development and public relations and communications activities

Key Responsibilities:

• Oversee all marketing activity in Uganda, ensuring that all national marketing plans and tactics effectively fulfill global brand and marketing strategy while serving the primary purpose of user acquisition.
• Create new opportunities for Wefarm Uganda across traditional experiential am digital marketing channel tactics
• Monitor, test and scale existing user acquisition channels and develop new idea: to implement and test;
• Build a network of key influencers in the spaces of agriculture and technology
• Work with farming communities and their leaders to build advocacy.
• Recruitment and selection of any new members of the marketing team, including support staff, freelancers and agendas
• Manage all Wefarm Uganda content marketing needs including work with external suppliers to produce locally relevant collateral.
• Lead communications strategy in-country by targeting select high return PR opportunities across the earned and owned credibility spectrum.

Requirements:

• 7+ years’ experience in designing and implementing marketing strategies to reach remote communities in East Africa
• Must demonstrate a strong willingness to adapt, and move from one set of duties to another as the startup grows and pivots over time
• Knowledge of social network metrics, growth and user acquitting strategies and an understanding of the unique challenges and opportunities of user growth in rural areas with offline users through SMS
• Knowledge and understanding of rural farming communities in East Africa, and the unique challenges and opportunities in marketing to these communities
  N.B. Must have the right to live and work in Uganda

Job application procedure

For a full job description and details of how to apply, please visit:
www.wefarm.org/headofmarketinguganda/