Vacancy title:
Marketing Specialist

Jobs at:
Rural Electrification Agency ( REA )

Deadline of this Job:
Friday 14th September 2018

Duty Station:
Uganda

Summary
Date Posted: 30th August 2018 , Base Salary: Not Disclosed , Employment Type: Full-Time

About the Company

JOB DETAILS:
REA is seeking to recruit individuals of high integrity, dedication, and dedication for the position of Marketing Specialist whose details can be viewed and obtained on the procurement notice board of REA at REA offices on www.rea.or.ug

Main Purpose
The Marketing Specialist will support REA in implementation oi the marketing and mobilisation activities for connections under the ECP. He/She will support the planning, coordination, implementation and monitoring oi the marketing activities to enable realisation of the connection targets under the ECP.

Scope of the assignment and Key Responsibilities The Marketing Specialist will work at REA‘s Connections Department, together with other ECP implementing agencies, distribution companies and the marketing firm in planning and implementing the marketing and mobilization initiatives/ campaigns.

• Work with Service Providers and consultants to design appropriate marketing strategies, plan and execute marketing and mobilization activities to support effective implementation of the ECP.
  
• Prepare work plans and budgets for marketing and mobilization activities for REA and Electricity Service Providers.
  
• Plan, prepare and manage the publication of promotion material.
  
• Plan, implement and manage marketing and promotion events throughout the country.
  
• Periodically evaluate the effectiveness of all marketing and promotion activities and make appropriate recommendations.
  
• A marketing plan for the next 6 months before a marketing firm is brought on board. A draft marketing plan will have to be delivered.
  
• Prepare monthly, quarterly and annual progress reports indicating the number of marketing and mobilisation activities undertaken and the likely impact. The report should also indicate the challenges and planned marketing and mobilisation activities for the following period.
  
• Ensure synergy and consistency in the planning and implementation of activities with the different players under the ECP.
  
• Support REA in engagement and management of externally sourced marketing and promotion consultancies, among others:
  i. Preparation of Terms of Reference;
  ii. Ensuring that marketing and promotion activities are carried out in accordance with the contracts and within agreed timelines.
  iii. Ensuring compliance with safeguard, fiduciary and other requirements for marketing and promotion activities.
  iv. Preparation of progress and assessment reports and updates as required.
  
• Carly out any other relevant activities to support implementation of the ECP.
  

Qualifications and Experience

• A Bachelor's degree in marketing or communications
  
• Master's degree marketing or communications
  
• Possession of and membership to professional bodies such CIM will be an added advantage.
  
• At least 7 (seven) years’ experience in planning, implementation and coordination of mass marketing and mobilisation initiatives preferably in Uganda’s electricity sector. Experience in designing marketing strategies, materials and messages for given target groups and the public will be critical.
  
• Highly motivated, innovative, pro-active and committed team player.
  
• Excellent written and verbal communication skills. Fluency in English.
  
• Excellent report writing skills.
  
• A high level of interpersonal and management skills and ability to work with teams in the organisation at all levels.
  
• Must be able to work under pressure and tight deadlines.
  
• Computer knowledge and skills in MS Word, MS excel and internet/email is a mandatory requirement.
  
• Proven integrity and confidentiality in handling public resources.
  

5. Period of performance
The assignment shall be for a period of 2 (Two) Years subject to probation period of 6 (Six) months, and renewable subject to satisfactory performance.

Reporting:
The Marketing Specialist shall report to the Manager, Connections Department.

Key Performance indicators

• A marketing plan for the period before a marketing firm is brought on board.
  
• Progress reports i.e monthly, quarterly indicating the number of marketing and mobilisation activities undertaken and the likely impact.
  
• Periodic monitoring reports for marketing and mobilisation activities undertaken.
  
• Monthly assessment reports of the performance of the marketing firm.
  

Duty Station:
The Marketing Specialist position will be located in Kampala with field work in project areas.