Summary
Date Posted: Monday, August 15, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Company Name/Division VIVO Energy Uganda
Position Title Marketing Manager
Incumbent (Name) VACANT
Reports to (Name and job title) Chief Commercial Officer

Job Purpose:
1. Manage and drive the implementation of retail marketing programs on fuels, refueling and lubricants in Uganda and deliver on time, in full, within budget, and in line with the programs stated objectives. Feed learning’s back to the OU and Pan Africa Retail teams.
2. With the Pan Africa Marketing team translate VIVO ENERGY Uganda marketing plans into SUL Retail Marketing plans and manage budgets.
3. Drive the development of marketing competencies within the Retail team in Uganda.
4. Through effective selection and implementation of marketing programs contribute towards achievement of SUL Retail volume, margin, Nibiat, market share and BSP targets.

DIMENSIONS:
Identify:
a) Annual budgets directly controlled or indirectly influenced
b) Numbers of staff for whom incumbent is directly accountable
c) Other key statistics relating to the job
a) VEUL Retail Business Dimensions (2015 actual):
• Number of sites: 130
• Volume: 101mil Lts
• Gross Proceeds Usd 107mil
• C3 Gross Margin: Usd 13.4mil
• Nibiat: Usd 3.5mil
- Market Share: 20%
b) Number of Direct Reports: 4
c) Annual Marketing Budget: Usd 750k
d) Number of major marketing campaigns run annually: 3 – 4

Organisation:
Principal accountabilities:
1. Implement the annual retail-marketing and B2B calendar for fuels, refueling and lubricants in Uganda and deliver on time, in full, within budget, and in line with the respective initiatives’ stated objectives.
2. Interface with the Pan Africa Marketing team and provide local level input into annual marketing plans
3. Assist the marketing managers in translating VIVO ENERGY Uganda marketing plans into OU plans and fully own implementation of the plans within OU including timelines, budget and overall integration and efficiency.
4. Continuously monitor and report on implementation of plans in OU, intervene when plan timelines and performance targets are not being met, update VIVO ENERGY Uganda centers of excellence on plan performance, and resolve under-performance when necessary.
5. Distribute budget for all marketing activity, planned or unplanned, within the region, ensuring activities are in line with OU marketing targets, budget plans and accountabilities are understood and executable.
6. In consultation with VIVO ENERGY Uganda marketing develop and implement OU specific programs as appropriate to improve Shell competitive position and advantage on both fuels and lubricants.
7. Provide marketing support to Convenience Retailing programs
8. Lead OU marketing research activities, evaluate findings and develop action plans from the results.
9. Translate fuels pricing strategy into a consistent and specific local level pricing strategy, ensuring achievement of margin and volume targets specified in the marketing plan.
10. Transfer information on local pricing strategy to local Operations Support within Sales and Operations and monitor compliance with pricing strategy across all classes of trade within area of responsibility.
11. Conduct PIRs for marketing campaigns.
12. Coordinate and share the local retail weekly highlights.
13. HSSE: To possess a thorough knowledge of the HSE - MS and how it applies to staff, contractors and customers and their work activities.

Key challenges:
1. Delivering results in the new organization that is undergoing significant change and ensuring strategies are implemented without direct reports in the OU.
2. Managing interfaces with ABM’s, other retail team members and departments effectively
3. Continuously seeking to simplify and standardize processes to ensure effectiveness and ease of implementation.
4. Working with a Pan Africa Organization and complying with Global Standards while effectively delivering at the local level.

Job knowledge, skills & experience
1. Demonstration of the aspired Enterprise First behaviors (Leadership, Accountability, Teamwork) and Shell core values (Honesty, Integrity, Respect for People)
2. Marketing or related field degree with at least 5 years’ experience
3. Strong Marketing Experience (including brand building, concept development, financial accountability, development, and implementation of big marketing programs).
4. Knowledge on project management skills, able to handle multiple projects at a time.
5. Strong team member with excellent communications skills
6. Methodical and converge on operational details - must have an eye for details

Competencies
Sales &Operations Competencies
• Manage Site/Cluster Operating Standards & Processes Skill Manage Relationships with Retailers Knowledge
• Manage Fuel Pricing Process Skill
• Manage Fuel Pricing Execution Skill
• Manage Retailer Value Proposition (RVP)
• Knowledge
• Marketing Competencies:
• Develop and Implement Communications strategies and plans Skill
• Develop Customer Value Proposition (CVP) Knowledge
• Manage Consumer, Market and Competitors Research and Generate Insights Skill
• Apply Shell Brand Standards and Policies Skill
• Understand Business and Competitors Skill
• Formulate Marketing Strategies and Plans Skill
• CR merchandising, category management, & Business Planning Knowledge Manage Retail Fuels Products Development Process Knowledge Manage Retail Fuels Portfolio and Re-fuelling Skill
• Manage Retail Fuels Pricing Strategy
• Knowledge
• Manage Retail Payment Marketing Programmes Knowledge Develop Alliances and Partnerships in Payment & Loyalty
• Knowledge Manage Retail Payment Operations: Knowledge
• Retail Fundamentals:
• Manage Projects Skill
• Understand and Apply Retail HSSE Standards
• Knowledge Understand and Apply Retail Economics Knowledge Understand and Apply Shell Retailing Principles & Processes Knowledge
• Global Personal and Business Skills
• Stakeholder Engagement Knowledge
• Works and Embeds Change Knowledge
• Business Planning & Evaluation Knowledge
• Manages Business Performance Knowledge
• Team working Knowledge
• Communicates & Persuades Knowledge
• Personal Creativity and Innovation Knowledge
• Analyses and Solves Problems Knowledge

Education Requirement: No Requirements

Job Experience: No Requirements

Work Hours: 8

Job application procedure
To apply please e-mail your CV and cover letter to exec-recruitment@truenorthafrica.com and copy f.mukalazi@truenorthafrica.com before Monday 22nd August. All applications shall be acknowledged.

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