Technical Proposal for Consultancy to Develop and Test a Business Model and Governance Structure for iKnowFarm
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9 Days Ago
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1. Understanding of the ToR Objectives and Scope

The consultancy aims to transition iKnowFarm into a self-sustaining social business by:

  • Refining monetization strategies (e.g., subscriptions, B2B services, ads).

  • Co-designing a governance structure aligned with social impact goals.

  • Piloting and validating scalable business models.

  • Ensuring stakeholder inclusion (farmers, WHH, PALM Corps, Enabel).

Challenges & Opportunities:

  • Challenges: Low farmer purchasing power, high competition, donor dependency.

  • Opportunities: Untapped B2B partnerships, premium content demand, data-driven services.


2. Proposed Methodology

Phase 1: Market Research & Competitive Analysis (20 Days)

  • Willingness-to-Pay (WTP) Survey:

    • Design: Mobile-based surveys (USSD/SMS) for rural users; in-app for urban users.

    • Segments: Smallholders (women/youth), agro-dealers, cooperatives.

    • Analysis: Price sensitivity tiers (e.g., freemium vs. paid features).

  • Competitor Benchmarking: Analyze 5+ agri-tech apps (e.g., FarmDrive, Agrippa) for monetization and governance insights.

  • Partner Mapping: Identify agro-dealers, banks, and insurers for revenue-sharing models.

Phase 2: Business Model Development (10 Days)

  • Options:

    1. Hybrid Model: Freemium app (basic content free; premium advisory paid).

    2. B2B Data Services: Sell anonymized farmer data to input suppliers/researchers.

  • Pricing: Tiered subscriptions (e.g., UGX 5,000/month for premium weather alerts).

Phase 3: Governance Design (10 Days)

  • Structure: Social enterprise hybrid (non-profit Ltd with farmer advisory board).

  • Workshops: 2 co-design sessions with WHH, PALM Corps, and farmer reps.

Phase 4: Pilot Testing (20 Days)

  • Pilots:

    • Model 1: Freemium upsell in Karamoja (high drought-risk area).

    • Model 2: B2B data partnership with agro-dealer in West Nile.

  • Metrics: User retention, revenue per 1,000 users, partner ROI.

Phase 5: Sustainability & Investment Readiness (15 Days)

  • Roadmap: 3-year projections with break-even analysis (2026).

  • Pitch Deck: Highlight impact metrics (e.g., farmer income uplift) for investors.


3. Work Plan & Timelines

DeliverableTimelineKey Activities
Inception Report 10 Days (Mid-July) Stakeholder mapping, WTP tool finalization
Market Assessment 20 Days (Mid-August) Survey rollout, competitor analysis
Business Model Draft 10 Days (End August) Monetization scenarios, pricing workshops
Pilot Implementation 20 Days (Mid-Sept) Field testing, B2B training
Final Report 15 Days (Mid-Oct) Pilot results, governance framework, pitch deck

4. Relevant Experience

  • Consultant Profile: 8+ years in agri-tech business models (East Africa).

  • Past Projects:

    • Designed a subscription model for FarmTrack Kenya (30% uptake).

    • Advised UGAFOD on farmer cooperative governance.

  • Samples Attached: FarmTrack business case, UGAFOD governance report.


5. Capacity Building & Sustainability

  • Training:

    • B2B negotiation workshops for PALM Corps team.

    • Farmer-led feedback loops via WhatsApp groups.

  • Pilot Continuation: Handover monitoring templates to WHH.


Financial Proposal

ItemCost (USD)Justification
Daily Rate (80 days) 12,000 Market-competitive (150/day)
Field Visits (4 regions) 3,000 Logistics for pilot monitoring
Workshops 2,000 Materials, venue rentals
Total 17,000 Aligned with 80-day scope

Conclusion

This proposal ensures a participatory, data-driven approach to iKnowFarm’s sustainability, with clear milestones and cost-effective field engagement.

Job Info
Job Category: Tenders in Uganda
Job Type: Full-time
Deadline of this Job: June 30 2025
Duty Station: Uganda | Kampala | Uganda
Posted: 23-06-2025
No of Jobs: 1
Start Publishing: 23-06-2025
Stop Publishing (Put date of 2030): 23-06-2034
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