Summary
Date Posted: Friday, February 23 2024, Base Salary: Not Disclosed

JOB DETAILS:
Main Purpose:
Planning, implementing, maintaining, and commercializing inbound marketing channel initiative to drive voice, data and digital revenue growth as well as mobile money commercial function with analysis and insights.

Main Job Functions:
• Plan, create, and implement comprehensive inbound strategies and initiatives to drive new business opportunities, and manage channel expansion.
• Creating, managing, and executing inbound initiatives across all available channels like USSD, App, Web, queuing system and digital channels.
• Analyze and report on the effectiveness for each channel marketing efforts and adjust as needed.
• Collaborate with other departments, such as design and product, to create cohesive marketing campaigns.
• Monitor industry trends and stay up to date on new marketing technologies and techniques.
• Provide training and support to team members on inbound marketing best practices and tools.
• Measuring the effectiveness of inbound campaigns against agreed key performance indicators (KPIs)
• Conduct market and competitor research, and develop strategies based on those findings.
• Develop and implement advanced models and instruments that drive business growth and reduce revenue exposure.
• Own the development and implementation of value propositions, programs, and projects to ensure growth and profitability of inbound marketing channel.
• Provide daily, weekly, and monthly reporting on the impact of inbound campaigns and initiatives.
• Perform Mobile money analysis & propose actions to reduce churn, growth RGS and product uptake/penetration across the different product line

Managerial / Supervisory Responsibilities
• Have the self-insight and flexibility to adapt to different situations.
• Communicate actively and effectively resolving any potential conflicts that may arise.
• Employee relations and collaborative teamwork
• Manage contributions and expectations of external service providers and stakeholders.
• Ensure ongoing liaison with other areas of the business.
• Review performance management, evaluating, assessing, and tracking performance to ensure that objectives and targets are achieved.
• Build and enforce a customer centric approach.
• Communicate actively to effectively resolve any potential conflicts that may arise.
• Have the self-insight and flexibility to adapt to different situations.
• Live the MTN Brand values –influence employees’ behavior.
• Influence other stakeholders to achieve the business objectives of the channel

Creativities (improvement/innovation inherent)
• Suggests concrete ways to improve productivity and improve resource utilization.
• Strive to automate processes and procedures wherever possible.
• Apply market research in an optimal way to continually improve processes and procedures.
• Communicate results and recommendations to the relevant areas of the business to build a competitive advantage.
• Recommend creative and innovative solutions to enhance MTN performance.
• Establish sound relationships with service providers and vendors and business segments.
• Encourage continuous service improvement.
• Implement cost-saving activities.

Vulnerabilities(control span)
• Business expectations vs. the delivery reality
• Data integrity
• Poor customer service will impact negatively on revenue.
• Speed to market
• Limited resources
• Evolution of technology
• Legislative changes
• Reliance on the stability and availability of systems
• Non-achievement of turnaround times
• Inappropriate processes resulting in delayed service to clients.

Education
• Bachelor’s degree preferably in Actuarial Science, Information Technology, Statistics, Business computing or Commerce

Other Training:
• Customer Value Management,
• Campaign Management & Go to Market (GTM)
• project management,
• Customer Analytics and CRM,
• Advanced analytics (SQL, Python, R)
• Business analysis and intelligence
• Statistical analysis
• Application development and management

Work Experience
• At least 2 years’ experience in business analysis and financial modeling in the marketing environment.
• Proficiency in data analysis tools and languages (e.g SQL, Python, R).
• Strong analytical thinking and problem-solving skills.
• Excellent communication skills with the ability to translate data insights into actionable recommendations.
• Detail-oriented and able to manage multiple data sources efficiently.
• Demonstrated leadership in predictive and heuristic modelling within a large organization.
• Telecommunication experience is an added advantage.

Knowledge:
• Expertise in customer data, information systems, data warehouses, data marts, business intelligence software and systems
• CVM methodology, principles, capabilities, and techniques.
• Business Analysis and Data Management
• Statistical modeling and multivariate analysis
• Segmentation techniques
• Scoring techniques
• Data Quality analysis
• Algorithm Knowledge
• Data mining and predictive analytics
• Reporting and performance analysis
• Knowledge of local markets, including market trends
• Business Performance Measurement & Management
• Business and financial planning

Attributes and Skills Necessary Skills:
• Results Achiever - Produces sustainable commercial results through ethical practices.
• Operationally Astute - Sets priorities, plans, organizes and co-ordinates work to deliver the highest commercial returns.
• Ability to Translate commercial objectives to technical terms for ensuring underlying system readiness.
• Strong Strategic and Analytical Thinking
• Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage)
• Advanced statistical software skills (SQL, Python, R, etc)
• Advanced use of Excel (Excel, VBA for Excel, etc)
• Business and strategic acumen
• Strong interpersonal, negotiation skill and conflict management skill

Behavior Attributes
• High performing individual with strong standing to be perceived as peer for senior management.
• Ability to support overall campaign management design.
• High level of energy and creativity, willingness to go the extra mile.
• Open and trustworthy personality and strong relationship building
• Strong sense of professionalism and integrity
• Highly driven and motivated individual, with strong personal presence, integrity and resilience
• Effective Communication
• Planning and organization
• Results orientated.
• Team player
• Composed and confident
• Focused and priority driven.
• Customer centricity
• Pressure tolerance
• Consultative
• Alert to environment changes and trends
• Balances personal life with work



Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

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