Summary
Date Posted: Friday, October 20 2023, Base Salary: Not Disclosed

JOB DETAILS:
Job Description:
We are seeking a talented and innovative Brand and Marketing Manager to lead our brand
development and marketing efforts. The Brand and Marketing Manager will play a critical role in
shaping our brand identity, increasing brand awareness, and driving customer engagement in the
fast-growing e-mobility sector.

Key Responsibilities:
1. Brand Strategy:
1.1. Develop and execute a comprehensive brand strategy that aligns with the company’s
vision and values.
1.2. Define and communicate our brand identity, ensuring consistency across all
touchpoints.

2. Marketing Campaigns:
2.1. Plan and oversee marketing campaigns, including digital, print, and experiential
marketing initiatives.
2.2. Collaborate with creative teams to develop compelling content and visuals.

3. Digital Marketing:
3.1. Manage the company’s online presence, including website, social media, and email
marketing.
3.2. Utilize digital marketing tools and analytics to measure campaign effectiveness and
optimize strategies.

4. Market Research:
4.1. Conduct market research to identify trends, customer preferences, and competitive
landscapes.
4.2. Use data-driven insights to refine marketing strategies and product positioning.

5. Content Creation:
5.1. Create engaging and informative content, including blog posts, videos, infographics,
and more.
5.2. Develop a content calendar and oversee content distribution across various
channels.

6. Public Relations:
6.1. Build and maintain relationships with media outlets and industry influencers.
6.2. Handle media inquiries and press releases, ensuring positive coverage.
6.3. Ensure that our brand satisfies our key stakeholders:
6.3.1. Clients (BodaBoda riders want to buy our product & service)
6.3.2. Employees, current and potential (talent wants to work with us)
6.3.3. Our investors (like to see a green, modern, edgy brand they can associate
with)
6.3.4. Government

7. Brand Collateral:
7.1. Manage the development of marketing materials, including brochures, presentations,
and promotional items.
7.2. Ensure brand consistency in all visual assets.
7.3. Procurement and managing branded materials and across all departments of the
business, from client relations to HR (onboarding).

8. Budget Management:
8.1. Develop and manage the marketing budget, allocating resources effectively to
achieve goals.
8.2. Monitor expenses and ROI for marketing activities.

9. Team Leadership:
9.1. Lead and mentor a team of marketing professionals, fostering creativity and
collaboration.
9.2. Set clear goals and provide regular feedback to team members.

The Ideal Candidate:
Bachelor’s degree in marketing, business, or a related field
• 5 years of experience in brand management and marketing, preferably in the mobility or
automotive industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, SEO, and analytics tools.
• Creative thinker with excellent communication and presentation skills.
• Ability to work collaboratively and cross-functionally within a dynamic organization.

Benefits:
• A Competitive salary
• Opportunities for growth and advancement within the company
• A dynamic and supportive work environment
• Training and development opportunities
• Paid time off
• Medical Insurance




Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
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