Summary
Date Posted: Monday, March 11 2024, Base Salary: Not Disclosed

JOB DETAILS:
JOB TITLE: Brand & Marketing Manager (01)
REPORTS TO: Head of Marketing & Communications
NATURE OF ADVERT: External

JOB PURPOSE
This position is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager
will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.

KEY RESPONSIBILITIES /KEY DELIVERABLES
• Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.
• Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
• Manage brand studies and consumer research on products and services and recommend changes on the Bank’s strategies based on results and findings.
• Ensure the ambience / branding of the branches, Wendi Agents is in line with the Bank’s vision with frequent brand audits for quality control.
• Drive new ideas and day to day marketing department operations.
• Creation and placement of advertising that is in support of the bank’s initiatives through media planning, creative development, metrics, market research, and vendor management.
• Ensuring that all branding programs are aligned with the overall business objectives and that they are optimized and relevant to multiple audiences.
• Design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.

BUSINESS BEHAVIOURS
• Strong communication skills (oral and written)
• Self-organization and task effectiveness
• Planning and coordination skills
• Customer centricity and a passion for the PBU brand
• Interpersonal and teamwork skills, with ability to build relationships inside and outside the Bank.
• Ability to work under pressure in a fast-paced environment.

QUALIFICATIONS, EXPERIENCE AND COMPETENCIES REQUIRED
• Bachelor’s degree in marketing, Business or a related field
• Post Graduate qualifications is an added advantage.
• Professional qualifications in CIM/ CIPR are an added advantage.
• At least 7 years’ experience in marketing, with experience in leading teams.
• Knowledge of the Bank’s Policies, Processes and Procedures relating to products and Brand management.
• Knowledge of the Bank’s business model, its strategy and all of its products and services.
• Good sense of customer behaviour and solid grasp and interpretation of the market environment.

THE FOLLOWING DOCUMENTS SHOULD ACCOMPANY THE APPLICATION
Cover letter, Detailed CV, and Copies of academic documents all as one file.

Work Hours: 8

Experience in Months: 84

Level of Education: Bachelor Degree

Job application procedure
• Online applications addressed to Chief Human Resources Officer, PostBank Uganda.
• Send application to hr@postbank.co.ug  with job title as subject.
• Closing Date: Friday 15th March 2024 at 5:00pm.
• Only shortlisted candidates will be contacted.

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