Summary
Date Posted: Tuesday, November 14 2023, Base Salary: Not Disclosed

JOB DETAILS:
Job Description
The role will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.

Key Duties & Responsibilities
• Develop Key Customer Service Drivers to enable revenue growth and margin expansion.
• Develop and execute Countrywide Channel & Trade Marketing Plans.
• Analyze, evaluate, and communicate the category performance across channels and customers.
• Work in a cross functional team to develop the Look of Success by developing the execution point of purchase by channel.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Deliver superior brand activation, shopper and channel strategies and plans.
• Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
• Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.
• Develop trade marketing tools and equipment to support sales teams by category by region.
• Execute short and long-term revenue growth strategies for local customers.
• Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
• Responsible for the co-ordination of POS materials
• Manage Direct Marketing Expenditure.

Skills, Experience & Education
Qualifications
• Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related or related discipline.
• Added advantage: Relevant postgraduate qualifications.

Experience
• Minimum requirement: 8 years relevant experience in FMCG sales, or/and marketing
• Strong understanding of the macro business environment
• In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
• Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development,

Competencies
• Decisiveness and Risk Judgment
• Strong service and work ethic
• Planning and organizing ability
• Good interpersonal skills and ability to build networks and
• relationships.
• Initiative and self-driven
• market segmentation and insights, market research
• Proven experience channel development.


Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure

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