Vacancy title:
Content Manager
Jobs at:
Ogilvy AfricaDeadline of this Job:
27 August 2021
Summary
Date Posted: Saturday, August 21, 2021 , Base Salary: Not Disclosed
JOB DETAILS:
Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi – Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, Unilever and WWF amongst others.
We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.
Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago, it’s referred-to as the Agency of Giants, by several industry experts.
JOB PURPOSE – SUMMARY
A content manager’s role is to develop a consistent brand identity for the brands assigned and establish its online presence. This job involves overseeing online executions and using information, such as metrics and statistics about the target customers’ demographics and preferences to create multimedia content that raises brand awareness.
The Content Manager is comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. They possess the ability to think both creatively & analytically.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Enforcing quality assurance policies and procedures.
• Ensuring that copy is clear and consistent, complete and credible.
• Ensuring that text is well written and logically structured.
• Ensuring that all grammatical, punctuation and spelling errors are fixed.
• Working closely with writers, and suggesting changes to enhance articles’ readability, conciseness and style.
• Double checking that names, places and organizations are spelled properly and that facts, dates and statistics are accurate.
• Checking and confirming that illustrations and captions are correct.
• Referring back to the writer any copy that needs re-working.
• Training and orienting copywriters.
• Signing off all copy before it’s posted online or shared with client.
• Write, edit and produce engaging content for publication via various digital media platforms.
• Select, brief, manage and evaluate Work with digital agency where required.
• Work closely with global digital team on each brand to ensure messaging is consistent across markets
• Collaborate with Client Service/Creative team where necessary to work with accounts to development digital content tailored to specific retailers.
• Use Twitter, Facebook, Instagram, Google+ and other tools to engage our customers and consumers as needed
• Edit and enrich marketing and PR content for web publication
• Respond to consumer who engage in dialogue with the brand as appropriate
• Monitor competitor websites to ensure our site is competitive and on trend
• Manages, maintains and performs Social Media activities which include:
• Developing and implementing strategic plan to grow social media audience for key demographics
• Writing clear, compelling communications through Social Media channels, such as but not limited to Facebook, Twitter and YouTube.
• Maintaining consistent company voice and brand through Social Media channels.
PROFESSION, TECHNICAL SKILL AND PREVIOUS EXPERIENCE REQUIRED
• Multiple (5+) years of related business experience, preferably in marketing, corporate communications, public relations or as a professional journalist,
• Demonstrated excellence in developing and executing PR strategies that produce measurable results
• Superior verbal and written communication skills with outstanding attention to detail
• Hands-on knowledge of all PR processes and developing and pitching stories
• Blogger experience preferred Experience writing for the digital space
• BA/BS degree or higher required, emphasis in communication, journalism, PR or marketing preferred
• Experience using digital/social media as a reporting and engagement tool
• Ideally have experience with word press ideally, and e-commerce experience.
• Excellent oral and presentation skills, including ability to think on one’s feet
• Ability to write in a clear, concise and interesting manner.
• Ability to conceptualize new ideas quickly.
Work Hours: 8
Experience in Months: 60
Level of Education: Bachelor Degree
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Job application procedure
Ogilvy Africa is an equal opportunity employer that believes in diversity as a competitive advantage. We are committed to a fair and inclusive hiring process. To minimise unconscious-biases from our hiring process, we’ve taken on an initiative to #RightTheCV (find out more by clicking here)
We encourage candidates to apply using this free, downloadable template, available here https://bit.ly/2OtLnYH
Kindly forward your application to Human.Resources@wpp-scangroup.com indicating the job title as the subject. Please also share your motivation for the role along with your updated CV.
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