Summary
Date Posted: Wednesday, August 23 2023, Base Salary: Not Disclosed

JOB DETAILS:
Position Overview: We are seeking a skilled and dynamic Communications Officer/Digital Marketing professional to join our team. In this position, you will play a pivotal role in enhancing our brand presence, engaging our audience, and driving our digital marketing efforts. The ideal candidate is a creative thinker, strategic planner, and proficient executor of digital marketing campaigns and communication strategies.

Responsibilities:
1. Digital Marketing:
• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation.
• Manage and optimize digital campaigns across various platforms, including social media, email marketing, and online advertising.
• Monitor and analyze the performance of digital marketing efforts, providing regular reports and insights to the team.
• Stay updated on digital marketing trends, tools, and best practices, and implement innovative approaches to achieve campaign goals.
2. Social Media Management:
• Create, curate, and schedule engaging content for various social media platforms.
• Build and maintain a social media content calendar aligned with the overall marketing strategy.
• Foster community engagement by responding to comments, messages, and inquiries in a timely and personable manner.
• Monitor social media trends, conversations, and competitors to identify opportunities for engagement and growth.
3. Content Creation:
• Write and edit compelling, high-quality content for digital platforms, including website, blog posts, social media, and email campaigns.
• Collaborate with internal teams to gather information and create content that aligns with brand messaging and objectives.
• Ensure content is optimized for SEO and resonates with the target audience.
4. Email Marketing:
• Plan, develop, and execute effective email marketing campaigns, including designing templates, segmenting lists, and tracking results.
• Manage subscriber lists, ensuring compliance with privacy regulations and best practices.
5. Analytics and Reporting:
• Track key performance indicators (KPIs) related to digital marketing campaigns and communication efforts.
• Generate regular reports showcasing the effectiveness of various strategies and suggesting areas for improvement.
• Use data-driven insights to refine strategies and achieve better results over time.
6. Brand Management:
• Maintain a consistent and cohesive brand voice across all digital channels and communication materials.
• Collaborate with design and creative teams to ensure visual consistency and alignment with brand guidelines.
• Oversee all outdoor and indoor branding activities
• Facilitate effective internal communications and engagement content
• Develop working relationships with journalists in different types of media outlets
• Undertake any other duties as assigned

Qualifications:
• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Proven experience in digital marketing, social media management, and content creation.
• Strong understanding of digital marketing strategies, tools, and platforms.
• Proficiency in using social media management and email marketing tools.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and a keen eye for detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of SEO and SEM best practices is a plus.
• Familiarity with graphic design tools and basic HTML/CSS knowledge is an advantage.




Work Hours: 8

Experience in Months: 60

Level of Education: Associate Degree

Job application procedure
Qualified candidates should send their CVs and copies of academic documents electronically by email to vacancy@nic.co.ug. The deadline for submission is 01st September 2023 at 5PM.

We are an equal-opportunity organization; both male and female candidates are encouraged to apply.

NOTE: All vacancies are for NIC General Insurance Ltd.



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