Summary
Date Posted: Monday, July 01 2024, Base Salary: Not Disclosed

JOB DETAILS:
The Customer Retention Lead will play a critical role in enhancing customer loyalty and reducing churn. This position demands a proactive and strategic individual who can develop and implement effective retention strategies. The ideal candidate will have a deep understanding of customer behaviour and possess strong analytical and communication skills.

Key Responsibilities:
• Retention Strategy Development: Design and implement comprehensive customer retention strategies aimed at reducing churn and increasing customer lifetime value. Tailor strategies to address the specific needs and behaviors of different customer segments.
• Data Analysis: Analyze customer data to identify trends, patterns, and root causes of churn. Use insights to develop targeted retention initiatives and campaigns.
• Customer Engagement: Develop and execute engagement programs to foster strong relationships with customers. Utilize various channels such as email, SMS, social media, and direct calls to engage customers.
• Loyalty Programs: Create and manage customer loyalty programs that reward long-term customers and incentivize continued usage of Lycamobile services.
• Customer Feedback: Collect and analyze customer feedback through surveys, focus groups, and other methods. Use feedback to improve products, services, and customer experiences.
• Cross-Functional Collaboration: Work closely with sales, marketing, customer service, and product development teams to ensure a cohesive approach to customer retention.
• Performance Monitoring: Establish key performance indicators (KPIs) to track the effectiveness of retention efforts. Regularly report on performance and adjust strategies as needed to achieve desired outcomes.
• Customer Communication: Develop clear and compelling communication materials for retention campaigns. Ensure all customer interactions are aligned with Lycamobile’s brand and values.
• Issue Resolution: Identify and address issues that may lead to customer dissatisfaction or churn. Work with relevant teams to resolve problems quickly and effectively.
• Market Research: Stay informed about industry trends, competitor activities, and best practices in customer retention. Apply this knowledge to continuously improve retention strategies.

Education, Skills and Qualifications:
• Bachelor’s degree in business administration, Marketing, or a related field.
• Minimum of 5 years of experience in customer retention, customer relationship management, or a related role.
• Proven track record of developing and implementing successful retention strategies.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficiency in CRM software and other customer retention tools.
• Ability to work collaboratively in a cross-functional team environment.
• Strong organizational and project management skills.
• Customer-centric mindset with a passion for delivering exceptional customer experiences.
• Experience in the telecommunications industry is a plus.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

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