Summary
Date Posted: Monday, June 10, 2019 , Base Salary: Not Disclosed

JOB DETAILS:
JOB TITLE: DIGITAL: MARKETING OFFICER
DUTY STATION: GEMS Cambridge International School
DEPARTMENT: Marketing
REPORTS TO: Marketing Manager
SUPERVISES: None.

PERFORMANCE RESPONSIBILITES:
• To develop, implement, track and optimize GEMS –CIK digital marketing campaigns across all digital channels
• Develop, plan and manage digital marketing campaigns using a range of online techniques
• Developing and implementing the social media strategy in line with the marketing strategy.
• To assist developing compelling e-marketing campaigns in line with the brand strategy and overall marketing plans.
• Maintaining our social media presence across all digital channels driving digital development
• Measuring and reporting on the performance of all digital marketing campaign plans and execute all digital marketing, including marketing database, email, social media and display advertising campaigns.
• Managing online brand and product campaigns to raise awareness for the GEMS –CIK brand
• Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Developing and managing content-based social media
• Continuous work on the search engine optimization of the website
• Reviewing new technologies and keeping the company at the forefront of developments in digital marketing
• Conduct market research to understand current market conditions
• Evaluate the productivity of the marketing events, effectiveness of advertising and promotions
• Performs any other official duties assigned by the Principal / C.E.O from time to time.
• Working with the graphics designer to design, execute and monitor all campaigns

QUALIFICATIONS:
• A good Bachelor’s degree in Marketing, Computer Science or Information Technology or related field
• Solid understanding of ecommerce
• Knowledge of media editing software, graphic design (videos and photos).
• Marketing Automation certification will be an additional value.
• A postgraduate training in Digital Marketing is essential.
• Applicants should be computer literate.

EXPERIENCE
• Proven 3-5 years working experience in digital marketing
• Demonstrable experience leading and managing a marketing database, email, social media and/or display advertising campaigns.
• 3-5 years’ experience digital marketing.
• Should have a strong grasp of current digital marketing tools and strategies.
• Must be able to lead integrated digital marketing campaigns from concept to execution.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Solid knowledge of website analytics tools (e.g. Google Analytics, Web Trends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints advantages.
• Strong analytical skills and data-driven thinking, web design and management.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Skills: Not Specified

Job Education Requirements: Bachelor’s degree

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Job application procedure
Application with detailed CVs (with email, telephone contact and postal address), plus copies of all academic certificates and transcripts, testimonials, copy of valid identity card, contact details
(telephone, postal and email addresses) of the three competent referees should be sent to
recruitment_cik@gemsedu.com  or hand delivered to the address below latest 4:30pm 14th June 2019.
All applications should be addressed to:
The Human Resources Officer
Gems Cambridge International School,
Plot 102/104 Butabika Road, Luzira
Kampala, Uganda
Please note that only shortlisted candidates will be contacted

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