Summary
Date Posted: Tuesday, July 19, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Who we are
Population Services International (PSI) is the world’s leading non-profit social marketing organization. We are a diverse group of over 5,000 entrepreneurial development professionals located in over 40 countries committed to making it easier for all people to lead healthier lives and plan the families they desire. PSI is using it’s global presence and
50+ years of experience to help reimagine healthcare. We are working to shape market systems, shift policy and funding, and strengthen global capacity to better support consumer empowered healthcare.
Join us!
We are looking for a suitable candidate to take on the role of East Africa – Digital Marketing Manager Lead. This position will help us execute to strategy focusing on generating profitable and or sustainable growth of the business. It is tasked with playing a leading role in development of the digital marketing strategy for the East Africa regional social enterprise. The position forms part of the marketing department and reports to the Global Digital Health Advisor, PSI. You will be part of a creative team who will need your technical knowledge and skills to assist with social media marketing and digital design work. The
incumbent will work alongside the wider commercial team, develop the email and social trading calendar to ensure there is a dynamic and engaging customer plan, focusing on seasonality, content and optimized offers / investment to maximize profitability. Working alongside the Head of Marketing you will develop customer segmentation to improve the customer experience, ensuring relevance throughout the customer journey and steering our digital transformation through harnessing data and converting into commercial action. Lead digital capability building within the marketing team including the following: digital research into consumer/HCP behaviors, managing website and social assets performance and guiding on content,

Your contribution
1. Design strategies for customer acquisition and retention, across the contraceptive portfolio
• Collaborate with Global Digital Manager to design a digital eco system and communication strategies
• Develop and monitor smart Key Performance Indicators (KPIs) to measure Return-on- investment (ROI) of all digital investments
2. Develop digital media plans, to support achievement of business objectives
• To work with the marketing team to develop annual digital media plans
• To translate annual plans into specific monthly/quarterly work-plans and budgets
• Apply marketing research to learn and understand emerging trends, technologies and innovations in the digital space and use insights to regularly optimize the plans, communicating knowledge clearly and concisely
3. On-going collaboration with the creative and or digital agencies, for development and timely execution of content calendars and media planning/buying
• To work with the Global Digital Health Advisor and the digital agency to develop the digital strategy, including content calendars, aligned with the communication strategies
• Manage online spends, through optimal media planning and buying
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• Execute as per the plans and timelines
• Coordinate effectiveness with key stakeholders
• Ensure the adoption of relevant social media techniques and best practices across all channels and brands
4. Evaluate digital marketing campaigns and investments
• Regularly gather data and insights to understand what’s working well and areas that need further focus to improve the consumer experience online
• Measure and report performance of all digital marketing campaigns and assess against business goals.
• Manage and track performance of digital properties
5. Digital marketing measures of performance (KPI)
• Leading
- Increased Marketing Campaign Revenue (Top Line Growth)
- Qualified Lead and Marketing Database
- Increase in sales team enablement metrics
- Improvement in Customer Response to Marketing Campaigns
- Improved content library
• Lagging
- 95% OTD - Campaign and Content Materials
- 95% of Campaign Revenue targets met.
- 80% Increased market visibility.
- X to Y growth in MQL database
- X to Y growth in CTR%

What are we looking for?
• Post-Graduation in Business Management or Mass Communications – specializing in digital marketing
• Preferably, a diploma or certificate course in digital marketing
4
• 3-5 years of experience in planning and executing digital campaigns from either FMCG or pharm sectors.

What would get us excited?
• Strong understanding of the digital (SEM, Mobile technology) and paid social media marketing
• Technical know-how for designing, executing, monitoring, and evaluating digital campaigns
• Ability to work and manage relationships with external agencies and ensure timely deliverables
• Excellent communication skills, specifically copy and visual storytelling ability
• Good report writing and presentation skills
• Strategic, analytical and detail oriented
• The successful candidate will be a creative, innovative and strategic thinker, and will have:
excellent communication, analytical, organizational, interpersonal and cross-cultural skills; a passion for private sector approaches to development; and proven ability to produce results.
• Mind for Process Improvement. You bring awareness and commitment to doing work effectively and efficiently. We want people who will see a way to streamline or improve a process and who won’t hesitate to share their ideas in making it happen.
• Team Player. You know how to connect several diverse groups of people in order to get things done.
• Self-Starter. You are not afraid to jump in from the start and get your hands dirty with minimal direction.
The Candidate we hire will embody PSI’s corporate values:
• Measurement: Evidence, research. Metrics and evaluation inform our choices
• Pragmatism: We strive for excellence, but useful and timely are better than perfect
• Honesty: We act with integrity, share what we achieve, and admit when we fail
• Collaboration: Active partnering drives impact
• Trust: We have confidence in our people to make good decisions
• Commitment: We build local capacity and programs that last.


Work Hours: 8

Experience in Months: 36

Level of Education: Postgraduate Degree

Job application procedure
Requested application materials
Interested candidates should email their cover letter addressed to the Human Resources and
Administration Manager, PSIU, and an updated CV ONLY to apply@psiug.org  indicating the Job title in the subject of the email.
Inclusion of your salary expectation in your cover letter is a key requirement.
Submission of certified academic papers is compulsory.
Applications should reach us not later than 5.00pm (1700H) on Tuesday August 2nd, 2022.
Applications received will be reviewed on a rolling basis, so we encourage you to submit your application as soon as possible!
Only shortlisted candidates will be contacted

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