Summary
Date Posted: Thursday, July 13, 2023 , Base Salary: Not Disclosed

JOB DETAILS:
Job Summary: We are seeking a highly skilled and experienced Head of Marketing to lead our marketing efforts and drive the growth of our organization. As the Head of Marketing, you will be responsible for developing and executing strategic marketing plans, managing a team of marketing professionals, and ensuring the successful implementation of marketing campaigns. Your role will be pivotal in shaping our brand image, expanding our market presence, and achieving business objectives.

Key Responsibilities :
• Marketing Strategy Development: Developing and implementing a comprehensive marketing strategy aligned with the overall business goals and target audience. This includes identifying target markets, conducting market research, and defining positioning and messaging strategies.
• Branding and Positioning: Developing and managing the brand identity of the company within the Logistics industry. This involves creating a unique value proposition, establishing brand guidelines, and ensuring consistent brand messaging across all marketing channels.
• Digital Marketing: Creating and executing digital marketing campaigns to generate leads and increase brand visibility. This may involve search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, and website optimization.
• Content Creation: Developing high-quality and engaging content such as blog posts, white papers, case studies, videos, and infographics. The content should educate, inform, and attract potential customers while showcasing the company's expertise in the transportation and infotech sectors.
• Lead Generation and Conversion: Implementing lead generation strategies to capture and nurture potential customers. This may involve creating landing pages, developing lead magnets, implementing marketing automation tools, and optimizing lead capture forms to drive conversions.
• Marketing Analytics and Reporting: Monitoring and analyzing marketing campaign performance and key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and customer acquisition costs. Using data insights, you would make data-driven decisions and report on the effectiveness of marketing initiatives to the management team.
• Partnership and Influencer Marketing: Collaborating with industry partners, influencers, and key stakeholders to expand the company's reach and build strategic alliances. This involves identifying potential partnerships, negotiating agreements, and leveraging the influence of industry experts to enhance brand awareness.
• Event Marketing: Planning and executing participation in relevant industry events, conferences, and trade shows to showcase the company's products and establish thought leadership. This includes coordinating logistics, developing promotional materials, and networking with potential customers and partners.
• Customer Relationship Management (CRM): Implementing and managing CRM systems to effectively track and nurture leads, manage customer data, and improve customer retention strategies.
• Team Management and Collaboration: Building and managing a marketing team, providing guidance and mentorship, and fostering collaboration with other departments such as product development, sales, and customer support to align marketing efforts with business objectives.

Qualifications:
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• Proven experience as a Head of Marketing or similar leadership role, preferably in [in the logistics industry
• Strong track record of developing and implementing successful marketing strategies and campaigns that drive business growth.
• In-depth knowledge of various marketing channels, including digital marketing, social media, content marketing, and traditional advertising.
• Proficiency in marketing analytics and tools for measuring campaign performance and
• ROI.
• Exceptional leadership and team management skills, with the ability to motivate and inspire a diverse team of marketing professionals.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
• Strong strategic thinking and problem-solving abilities, with a results-oriented mindset.
• Creative thinking and a keen eye for detail in developing engaging marketing content and
• materials.
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for staying updated on industry trends, emerging technologies, and best practices in marketing.

We offer competitive compensation and benefits packages, along with opportunities for professional growth and development. Join our team and contribute to our organization's success by driving impactful marketing strategies and campaigns.


Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education: Bachelor Degree

Job application procedure

Interested applicants click here to apply


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