Summary
Date Posted: Tuesday, November 14 2023, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose:
To develop and implement marketing, corporate communication, public relations and social responsibility and customer experience strategies to ensure effective market penetration, market share growth and positive public relations in line with the Bank’s strategy.

Reports to :
Executive Director

Department :
Marketing, Communications and Public Relations

Key Responsibilities:
• Develop and execute marketing, communication, PR and Branding strategies to ensure and promote visibility, consistency and positive image of the Bank.
• Ensure articulation and consistent communication of the Bank’s desired image and position both internally and externally.
• Develop short and long-term plans and budgets for Marketing, communications, public relations and Brand management programs and activities.
• Commission appropriate and relevant market research and develop strategies to counter competition to support the Bank’s strategies.
• Develop and implement integrated PR plans to support and supplement various
• brand and product events and activities e.g. launches, sponsorships, promotions, conferences, and Business clinics in line with the Bank’s objectives.
• Organize and coordinate bank events like press briefs, conferences news releases to provide information to the general public and the Bank’s key stakeholders.
• Champion strategies to strengthen engagement between the Bank and its key
• stake holders.
• Create publicity to promote the Bank’s corporate image by proactively putting in place strategies, platforms and events that ensure positive brand visibility
• Develop strategies to improve the Bank’s Customer experience and overseas customer service to ensure customers have a great experience.

Education.
• A Bachelor’s degree in Marketing Communication, Commerce, Business Administration, Economics, Management or any relevant field from a recognized institution.
• Professional Marketing qualification like CIM is an added advantage.
• Possession of a certified Banking qualification or Master’s Degree is also an added advantage.

Experience.
• Minimum of 5 years’ work experience preferably in the financial services industry at middle management level and above in marketing, communications & Public relations or related fields.

Skills and competencies.
• Management and Team building
• Interpersonal skills, communication and writing skills
• Negotiation skills
• Creativity and passion for Business development
• Proficient in MS Office Suite.
• Must possess strong interpersonal.
• Ability to handle multiple tasks and set priorities.
• Self-driven with a high affinity for quality, efficiency and meeting tight deadlines.
• High level of integrity and ethical standards.
• Excellent understanding of the Banking Act and prudential guidelines.


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

Interested candidates should send their application letters together with their curriculum vitae
to the Head of Human Resources at recruitment@cbu.co.ug 


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