Summary
Date Posted: Monday, July 17 2023, Base Salary: Not Disclosed

JOB DETAILS:
Job Description
Key Duties and Responsibilities:
• Design and implement an attractive loyalty program for Uganda Airlines
• Develop a loyalty program’s product strategy that is economically viable to Uganda Airlines and attractive to customers through ongoing refinement of customer benefits.
• Continuously review loyalty program activities including member behavior, member engagement, program structure, financial performance, benefits, and processes
• Effectively plan and manage active membership and member acquisition initiatives that align with set airline objectives through member research and testing plans to increase member knowledge and marketing effectiveness.
• Formulate and manage marketing plans for recruitment, new member conversion, reactivation, and reduce churn rate to achieve active membership targets.
• Defining a member-based strategy and tactics to manage member lifecycles in order to drive loyalty as well as align with the business objectives of Uganda Airlines.
• Lead Uganda Airlines' loyalty strategy across all customer segments and customer touchpoints.
• Responsible for managing member lifetime value, member penetration, member spending, member communication, and retention.
• Responsible to drive incremental revenue by increasing ancillary revenue and overall bookings.
• Leading and managing all loyalty marketing projects/activities across the department and business as required
• Responsible for defining member communication strategy, all loyalty program fulfillment processes, and member services/support.
• Develop and implement loyalty partnerships for Uganda Airlines across varied businesses such as Financial Services, Retail, Telco, Hotels, etc. to drive member acquisition, partner revenue, member engagement, profitability, and retention.
• Define partnership goals that generate incremental revenue for Uganda Airlines and value for program members.
• Partnership benchmarking in key markets by regularly monitoring the competitors’ offerings/latest trends and analyzing customer data to identify key issues, trends, and opportunities.
• Responsible for the day-to-day operations and the relationships with partners and stakeholders.
• Manage program budget and cost.
• Manage regional offices/outstations to ensure a seamless loyalty experience for the members through all customers’ touchpoints and throughout their travel journey.
• Analyse, interpret, and use complex data to support business decisions to the benefit of the program and customers.
• Ensure online and offline distribution channels are effectively and efficiently supporting the program’s products and services.
• Work with cross-functional stakeholders such as Marketing, E-commerce, Sales, Ground Operations, and Contact Centre to develop and implement initiatives and campaigns that are data-driven and segment-focused to increase and drive members’ behavior and engagement in the loyalty program.
• Responsible to participate in the department/team’s objective, plans, procedures, and practices, and suggest appropriate changes if needed.
• Provide loyalty product expertise and leadership to various teams across the network.

Qualifications, Skills, and Competencies:
• Bachelor’s Degree, computer science, Administration, Finance, Marketing, or a related field
• At least 5-8 years at senior level in a reputable airline handling loyalty and partnerships.
• Experience in Travel/Airlines industry - preferably in commercial sales management.
• Strong background in dealing with hospitality/travel industry sales or managing corporate accounts with international clients.
• Proven record of hitting sales targets with exceptional win rates.
• Experience in the development of RFP responses, sales pitches and bid management.
• Experience in managing marketing and promotional campaigns with good bid presentation skills.
• Prior knowledge of the European, African, Asian aviation markets
• Knowledge of Tourism markets and the key players would be an advantage.
• Excellent spoken and written English plus a good trainer.
• Knowledge of other international languages will be an added advantage.
• Management skills - Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to train and develop subordinate skills. Ability to foster teamwork among team members.




Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified? Click here to apply

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