Summary
Date Posted: Friday, February 14 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Description
Through the marketing and communication function, with an emphasis on digital marketing, content creation, public relations, trade marketing, and sustainability, the incumbent will be responsible for promoting the company's investment products. They will also focus on building strong investor relationships and delivering clear, compliant, and engaging messaging across various channels.

Marketing Strategy & Brand Management
• Develop and execute marketing campaigns to increase brand awareness and attract investors.
• Position Old Mutual Investment Group’s products effectively to different target audiences (e.g., retail investors, institutional clients).
• Ensure brand consistency across all marketing materials.

Product Marketing & Investor Education
• Create and distribute informative content to educate investors about unit trusts, market trends, and financial planning.
• Collaborate with fund managers to translate complex investment strategies into easy-to-understand marketing materials.
• Conduct webinars, workshops, and investment literacy programs.

Digital Marketing & Content Creation
• Manage the company’s website, ensuring up-to-date and engaging content.
• Oversee social media campaigns to drive engagement and lead generation.
• Develop SEO strategies, email marketing campaigns, and blog content related to investments.
• Handle media relations, press releases, and public statements about fund performance, regulatory changes, and company updates.
• Act as a spokesperson or support leadership in media engagements.
• Manage crisis communications and reputation management.

Stakeholder Engagement & Investor Relations
• Communicate with investors, financial advisors, and key stakeholders to build trust and loyalty.
• Prepare investor reports, newsletters, and fund fact sheets.
• Address investor queries and concerns promptly and professionally.

Compliance & Regulatory Communication
• Ensure all marketing materials comply with financial regulations and industry standards.
• Work closely with legal and compliance teams to maintain transparency and credibility.
• Stay updated on financial market regulations affecting unit trusts.

Performance Analysis & Reporting
• Monitor the effectiveness of marketing campaigns using analytics and performance metrics.
• Provide reports on market trends, customer feedback, and marketing ROI.
• Use data-driven insights to refine marketing strategies.

Public Relations & Corporate Communications
• Implements all through-the-line marketing activities. Implements marketing plans for selected market segments. Provides a consulting function, serving as a resource and concept generator to the marketing managers in order to implement the marketing strategy and plan developed by the seniors.

Skills
• Activity Coordination, Activity Coordination, Adaptability, Analysis Reports, Blog Content, Brand Alignment, Brand Consistency, Brand Development, Brand Guidelines, Building Trust, Business, Calendar Coordination, Campaign Management, Coaching, Commercial Acumen, Communication, Content Development, Content Marketing, Customer Loyalty, Customer Service, Data Compilation, Design, Digital Marketing, External Customers, Finance Strategy {+ 33 more}

Competencies
• Business Insight
• Collaborates
• Communicates Effectively
• Customer Focus
• Drives Results
• Ensures Accountability
• Plans and Aligns

Education
• Bachelors Degree (B): Marketing Communication (Required)


Job Experience: No Requirements

Work Hours: 8

Experience in Months:

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified, Click here to apply.


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