Summary
Date Posted: Thursday, June 20 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose
Reporting to the Marketing Manager, the Marketing Intelligence Officer will play a pivotal role in supporting strategic decision-making by analyzing market trends, competitor activities, and consumer behavior within the automotive industry. By leveraging data-driven insights, they will contribute to developing marketing strategies, product positioning, and overall business growth initiatives.
The ideal candidate will have experience in research, data analysis, and presentation, with a sharp eye for detail and a passion for staying abreast of industry trends and customer behaviors.

Duties and Responsibilities
• Conduct a thorough analysis of automotive market trends, including industry dynamics, consumer preferences, and emerging technologies.
• Monitor and analyse competitor activities, including product launches, pricing strategies, marketing campaigns, and distribution channels.
• Gathering and reporting of Vehicle Identification Numbers (VIN) for grey vehicles imported into the country.
• Maintain comprehensive databases of competitor information.
• Provide regular updates and insights to internal stakeholders on competitive positioning.
• Utilize various research methodologies to understand consumer behaviour, preferences, and purchase patterns.
• Conduct surveys, focus groups, and interviews to gather qualitative insights from target audiences.
• Analyse competitor activity, customer feedback, reviews, and social media discussions to identify trends and opportunities for improvement.
• Collect, organize, and analyse data from multiple sources, including sales reports, market research studies, and customer databases.
• Prepare regular reports and presentations summarizing key findings, insights, and actionable recommendations for management.
• Stay updated on industry best practices, technological advancements, and analytical tools relevant to marketing intelligence.
• Attend workshops, conferences, and training programs to enhance analytical skills and domain knowledge.
• Share insights and learnings with colleagues to foster a culture of continuous improvement and innovation.
• Perform other duties as assigned by management to support the overall goals and objectives of the company.

Education, Skills and Experience
• Bachelor’s Degree in Marketing, Business Administration, Statistics, Economics, or a related field.
• At least 2 years of proven experience in market research, competitive intelligence, or business analytics within the automotive industry.
• Proficiency in data analysis tools and software (e.g., Excel, SQL, SPSS).
• Strong analytical and critical thinking skills, with the ability to translate complex data into actionable insights.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.
• Good business acumen and strategic mind-set, passionate about driving continuous improvement and innovation.
• A confident individual with practical communication skills to convey findings and recommendations to diverse stakeholders clearly and compellingly.
• A curious mind-set and willingness to continuously learn and stay updated on industry trends, market dynamics, and analytical techniques.
• Ability to collaborate effectively with cross-functional teams and build strong working relationships to achieve common goals.
• Methodical, well-organised approach to work with high accuracy and attention to detail and processes.



Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified, Click here to apply.


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