Summary
Date Posted: Saturday, May 04 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Brief
Develop and manage YUASA’s brands through use of all elements of the marketing mix. Responsible for preparation and execution of the annual marketing strategy and plans, and the management of agreed budgets.
Leadership of the marketing communications team. Development of longer-term Automotive Marketing strategy (B2G, B2B, B2C, Digital), utilising and enhancing Original Equipment Manufacturer (OEM) strategy and materials to build strong brand awareness and consideration across all brands and products.

Functional Responsibilities:
• Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Automotive and OEM’s.
• Brand development and management for the Automotive portfolio.
• Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and requests from the sales team to the marketing team.
• Manage all external and internal communications for the company.
• Develop ongoing liaison with key market personnel and other organisations to ensure that significant developments in the field are identified and monitored.
• Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed.
• Responsible for performance appraisal of the marketing team and for providing training and development opportunities.
• Proactively develops and maintains good vendor relationships with key members of the advertising, print and media companies.

Requirements and skills:
• Bachelor’s degree or higher in Marketing, Advertising, Political Science, Management, or related
• Minimum 5 years’ experience in the related field of Corporate or Brand Marketing, Product
• Marketing, Agency Services, and or Marketing Operations
• Automotive industry experience is highly desirable e. OEM or Distributor
• Brand or Product marketing skills
• Strong leadership and managerial skills
• Attention to detail is a must
• Strong project management skills
• Demonstrable track record of working with marketing and PR
• Proficiency in basic computer skills and software, including Microsoft Word and Excel
• Outstanding communication skills, both written and verbal
• Proven ability to drive the sales process from plan to
• Proven ability to articulate the distinct aspects of products and
• Proven ability to position products against
• Valid Driver’s License is an added advantage

Desirables
• Broader experience of working in complementary sectors to automotive, manufacturing, heavy industries, engineering
• Online and social marketing skills



Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure

Interested and qualified, Click here to apply.


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