Summary
Date Posted: Monday, December 04 2023, Base Salary: Not Disclosed

JOB DETAILS:
Strategic Impact of the
Role
Manages multi-platform media strategy, budget controls and communications, including all media options such as broadcast, website, digital media, social media, out of home and print. Oversees and coordinates graphic design, copywriting, production, and printing processes in line with corporate identity quality control.

This role requires a strategic approach to maximize returns on advertising and promotional activities across different media channels and seek out, purchase, and negotiate media space to promote brand/product awareness.

Job Purpose
Manage the quality control and production of external and internal publications (e.g. game cards, newsflashes, alerts, snapshots, articles of interest), ensuring that published content is professionally written, consistent in style and appropriately targeted for relevant audiences. The role operates independently under broad management, supervision and control. This role is integral to creating and executing successful media campaigns for the National Lottery in Uganda. Effective communication, strategic thinking, attention to detail, and the ability to adapt to changing market conditions are essential for individuals in these positions.

Key Performance
Areas
Media planning
• Strategic Planning: Develop comprehensive media plans that align with the National Lottery's marketing objectives and target audience. This involves understanding the lottery's brand, products, and market landscape in Uganda.
• Audience Analysis: Conduct thorough research to identify and understand the lottery's target demographics. This includes analyzing consumer behavior, preferences, and media consumption habits.
• Media Selection: Choose appropriate media channels, such as television, radio, print, online, and outdoor advertising, based on the target audience's preferences and media habits. Consider factors like reach, frequency, and cost- effectiveness.
• Budget Allocation: Allocate the budget across different media channels and campaigns, ensuring optimal distribution to achieve the desired marketing outcomes.
• Campaign Integration: Collaborate with other teams, such as creative and marketing, to ensure seamless integration of messaging and branding across all media channels.
• Data Analysis: Monitor the performance of media campaigns using relevant metrics and tools. Analyse the data to assess the effectiveness of different media channels and make informed adjustments as needed.
• Trend Awareness: Stay updated with industry trends, media innovations, and emerging technologies to enhance the lottery's media campaigns.
• Negotiations: Negotiate media rates and contracts with media vendors to secure favorable terms and cost-efficient placements.

Qualifications
• Certifications from recognized advertising and marketing associations can enhance your credibility. For instance, certifications from organizations like the Chartered Institute of Marketing (CIM) or the International Advertising Association (IAA) could be beneficial.
• Experience
• Strategic Planning: Ability to develop comprehensive media plans that align with the National Lottery's marketing objectives and target audience. This involves understanding the lottery's brand, products, and market landscape in Uganda.
• Audience Analysis: Conduct thorough research to identify and understand the lottery's target demographics. This includes analyzing consumer behavior, preferences, and media consumption habits.
• Media Selection: Choose appropriate media channels, such as television, radio, print, online, and outdoor advertising, based on the target audience's preferences and media habits. Consider factors like reach, frequency, and cost- effectiveness.
• Budget Allocation: Allocate the budget across different media channels and campaigns, ensuring optimal distribution to achieve the desired marketing outcomes.
• Campaign Integration: Collaborate with other teams, such as creative and marketing, to ensure seamless integration of messaging and branding across all media channels.
• Data Analysis: Monitor the performance of media campaigns using relevant metrics and tools. Analyze the data to assess the effectiveness of different media channels and make informed adjustments as needed.
• Trend Awareness: Stay updated with industry trends, media innovations, and emerging technologies to enhance the lottery's media campaigns.
• Negotiations: Negotiate media rates and contracts with media vendors to secure favorable terms and cost-efficient placements.
• A minimum of four to six years of media planning and buying in Uganda.

Experience Preferred
• Gaming or lottery industry.
Knowledge
• Understanding of the local media landscape in Uganda, including knowledge of popular media outlets (TV, radio, print, online) and their audience demographics.
• Awareness of industry trends, technological advancements, and emerging media platforms.
• Proficiency in Microsoft Office Suite, particularly Excel, for data analysis.
• Familiarity with media planning and buying tools, such as media analytics platforms and ad management software.


Work Hours: 8

Experience in Months: 72

Level of Education: Professional Certificate

Job application procedure
To apply, please send your resume and cover letter to Exechire@truenorthafrica.com with subject line Media Specialist before 4th December 2023.

All applications shall be acknowledged as recieved but only shortlisted candidates will be contacted.
All applicants should share their CV's and Cover Letters in PDF or MS Word STRICTLY


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