Summary
Date Posted: Tuesday, January 28 2025, Base Salary: Not Disclosed

JOB DETAILS:
About the Client:
ITHUBA is a dynamic and rapidly growing organization in Africa within the exciting world of Lottery and Gaming. Our company mission is to contribute, positively and actively, to socio- economic development, through ethical and efficient operation of the National Lottery, in a manner that will engender a spirit of pride among its shareholders, key strategic partners and staff. We are looking for a motivated and enthusiastic Product Manager to join our team and contribute to this success.

Job Purpose
The Product Manager will oversee the creation and implementation of comprehensive operational marketing plans while managing the execution of various marketing efforts. This includes evaluating the outcomes of campaigns, spearheading market research initiatives, and coordinating cross-channel activities. The role also involves the development of marketing programs and new game strategies tailored to the Ugandan market, aiming to drive customer acquisition, retention, and brand loyalty for the Uganda National Lottery.
He/she will be responsible for the end-to-end management of the Uganda National Lottery’s product portfolio, including traditional draw games, instant win games, online games, and new game developments. This position plays a critical role in ensuring the portfolio’s growth, profitability, and ongoing relevance in the Ugandan market.

Responsibilities
• Lead product strategy, lifecycle management, and continuous innovation to meet consumer demand, drive participation, and align with business goals.
• Responsible for managing and optimizing the Uganda National Lottery’s entire portfolio of lottery games, including traditional draws, instant win games, online games, and new game development.
• Lead the development of marketing programs and game development for specific channels, by understanding the Ugandan Market need to lead acquisitions, foster customer retention, provide sales support and advance brand building for key National Lottery products (brands).
• Responsible for the development and management of operational marketing plan and to oversee the executing and implementation of various efforts associated with the plan, including the evaluating of the results of various marketing campaigns, spearheading of market research efforts and the coordination of initiatives across a variety of channels.
• Preparing proposals for and/or guiding and assisting the business in the development, implementation and evaluation of specific plans/ programmes, ensuring that these align with the company’s over-arching strategy, brand identity and corporate relations strategy.
• Ensuring that all marketing strategies adhere to the marketing code of good practice.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors.
• Working in partnership with the creative team and other departments, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets.
• Ensure alignment of marketing plan and campaigns to license requirements.
• Manage content and updates for customer and internal touch points, documenting business processes, and providing additional sales support.
• Prepare, manage and administer the marketing budget in collaboration with the Head of Marketing and media buying team.

Person Specification
Education, Training, Skills & Experience
Qualifications
• Bachelor’s degree in Marketing, Business, Communication or similar related fields.
• Knowledge
• Knowledge of gaming products and services.
• Good knowledge of marketing tools.
• Knowledge of media types.
• Understanding of how to effectively maximize media to drive brand visibility.
• Market awareness: Deep understanding of the Ugandan market, player preferences and trends specifically in the gaming industry.

Skills
• Proven ability to work in a team environment.
• Ability to understand prize tables, game specifications, full understanding of odds, pay-outs and jackpots.
• Ability to draft full game rules and regulations. (Attention to detail is a must).
• To develop and execute strategic marketing initiatives, identify business development opportunities, conduct and coordinate game and brand research on business targets and assist in developing Tailored game and marketing strategies.
• Ability to analyze data, measure success, and pivot strategies based on insights.

Experience
• 3 -5 years’ experience as a Product Marketing Manager.
• Solid expertise with Excel; demonstrate outstanding data analysis.
• Project management experience i.e. managing a number of large multi- stakeholder projects in parallel in a deadline driven environment.
• Experience in building complex marketing programs and reporting on results.
• Product management and brand development.
Desirable Experience
• Previous experience in the lottery, gaming, or gambling industry.
• Knowledge of consumer behavior in Uganda and ability to develop localized products in the gaming/gambling space.


Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
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