Summary
Date Posted: Saturday, December 28 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose:
To support the collection, analysis and dissemination of data to inform strategic decision-making across the company's media platforms.

Main Responsibilities:
Support the collection and analysis of data on digital metrics, print and broadcast performance, brand equity, and customer engagement to help identify knowledge gaps and refine research priorities.
Assist in planning and designing research methodologies to identify trends across media channels, contributing to the organization's digital-first strategies.
Collaborate with editorial, marketing, and commercial teams to help prioritize and execute research topics that enhance growth and operational efficiency.
Conduct market research under the guidance of the Research Specialist to identify consumer needs and assist in creating accessible reports and dashboards that translate data into actionable insights
Regularly monitor competitor activities and update product profiles while supporting the tracking of key performance indicators (KPIs) across NMG's media channels.
Assist in gathering and reporting weekly competitor data, using forecasting techniques to predict print and digital trends, and provide insights that support strategic positioning.
Report on broadcast, print and digital sales, readership, viewership, listenership, and circulation performance, assisting in identifying opportunities for market expansion and revenue growth.
Analyse customer feedback and competitor data to develop actionable insights that enhance customer satisfaction and retention strategies.
Contribute to the preparation of data-driven presentations to ensure accuracy and support decision-making on audience development, market share, and revenue goals.
Assist in the implementation and optimization of digital and automated data collection systems to improve operational efficiency.
Support the development and maintenance of analytics frameworks, utilizing digital analytics tools to ensure comprehensive first-party data collection.
Help track innovation metrics, research effectiveness, and new product development outcomes to measure and improve research and development efforts.
Provide support to data collection teams to ensure quality and consistency in research output, while assisting in evaluating the effectiveness of marketing and communications programs.

Qualifications and Experience:
Academic: Bachelor's degree in business Statistics, Economics, or a related quantitative field.
Experience: Minimum 2 years of experience in data analysis, market research, or a similar role.
Skills: Proficiency in Microsoft Excel, data visualization tools (e.g., Power BI, Tableau), and statistical software (e.g., SPSS)
Strong analytical and communication skills.

Core Competencies
Proficiency in business intelligence tools (Power BI, Tableau), statistical software (R, Python, SPSS), and digital analytics platforms with expertise in process automation and technology implementation.
Knowledge in quantitative and qualitative research methodologies, statistical analysis, and predictive analytics with proven ability to deliver actionable insights.
Excellence in data storytelling, executive presentations, and cross-functional team leadership, including ability to manage multiple research initiatives.

Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure
• If you believe that you are our ideal candidate, please submit your application, detailed CV and academic documents with a daytime telephone number as one PDF document, quoting the position you have applied for in the subject line by 3rd January 2025 to the HR Manager-NMGU, at https://career.staffingsoft.com/careers/NationMediaGroupJobs.html 
• Please note that only shortlisted candidates will be contacted.

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