Summary
Date Posted: Monday, July 08 2024, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose
Loop is the new flagship product that is anchored on a platform strategy that is set to be core of the Bank’s Digital Business. It is set to be mobile-based payment and financial services platform connecting consumers and merchants. The platform offers a variety of services, such as mobile money transfers, bill payments, P2P lending, and digital wallets for merchants to receive payments.
Additionally, the platform will use data analytics to better understand customer needs and tailor its offerings to meet those needs. By building a strong network of consumers and merchants, the platform will also provide valuable insights into spending patterns and purchasing behavior, allowing merchants to make informed decisions about their businesses.
The Senior Manager, Commercial, will be responsible for developing and executing our commercial strategy to achieve revenue targets and drive growth. This entails target market identification: Identify the customer segments or geographies where the company can achieve the highest growth potential. This involves researching the market, analyzing customer behavior, and understanding competitors. S/He will determine the value proposition of the products and services offered by the company and how they can differentiate from the competition. This includes developing a clear understanding of customer needs and the features and benefits that meet those needs.
The Senior Manager, Commercial, will be responsible for price management for products and services that is competitive in the market while also delivering the desired level of profitability. This involves understanding the customer's willingness to pay and what competitors are charging for similar products. S/He will be responsible for develop a comprehensive plan to reach and engage with customers through targeted advertising, content marketing, and sales outreach informed by retention and activation streams.
S/He will Identify and pursue strategic partnerships that can help the company expand its reach, develop new products, or enter new markets. This may involve partnerships with other technology companies, financial institutions, or other businesses that serve the target market.
The Senior Manager, Commercial, will also oversee the digital sales and physical sales teams and be responsible for developing and executing sales strategies that drive revenue growth. This includes monitoring the sales pipeline, setting targets and quotas, and ensuring that the sales team has the resources and training they need to succeed.

The Senior Manager, Commercial, will be responsible for developing and managing strategic partnerships and identifying new business opportunities that can help drive growth. This involves identifying potential partners, negotiating agreements, and ensuring that partnerships are aligned with the company's strategic objectives.

Responsibilities
Strategy & Financial
• Revenue growth: The primary financial objective for the Senior Manager, Commercial, is to drive revenue growth for the Bank’s Digital Financial Services. This involves developing a comprehensive commercial strategy that targets new markets, identifies new customer segments, and drives sales and marketing initiatives to meet revenue targets.
• Gross margin growth: In addition to revenue growth, the Senior Manager, Commercial, must also focus on profitability. This involves managing costs, optimizing pricing strategies, and driving operational efficiency to ensure that the company is operating in a financially sustainable manner.
• Customer lifetime value: The Senior Manager, Commercial must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing expansion customers. This involves developing and executing customer retention.
• Return on investment: The Senior Manager, Commercial must ensure that the Bank’s Digital Business is getting a return on its commercial investments, by tracking and measuring the effectiveness of sales and marketing initiatives, partnerships, and other commercial programs to ensure that they are delivering the desired results.
• Market share: The Senior Manager, Commercial must focus on increasing the Bank’s Digital Business market share by identifying and pursuing growth opportunities in new and existing markets. This involves developing and executing market entry and expansion strategies and ensuring that the company is competitive in the marketplace.

Internal business processes
• Sales and marketing process optimization: The Senior Manager, Commercial must focus on optimizing the company's sales and marketing processes to ensure that Bank’s Digital Business is able to target and acquire new customers effectively. This involves streamlining processes, identifying and removing bottlenecks, and continuously improving the effectiveness of the Digital Business sales and marketing efforts.
• Cross-functional collaboration: The Senior Manager, Commercial must focus on fostering cross-functional collaboration across the organization to ensure that the company is able to effectively execute its commercial strategy. This involves working closely with other departments, including the Group product, engineering, and customer support teams, to ensure that everyone is aligned around the company's commercial objectives and working together to deliver value to customers.
• Performance tracking and measurement: The Senior Manager, Commercial must focus on tracking and measuring performance to ensure that the Bank’s Digital Business is achieving its commercial objectives and making progress toward its financial and growth targets. This involves setting performance metrics and tracking progress against these metrics, identifying areas for improvement, and making adjustments to the company's commercial strategy as needed.

Customer
• Customer acquisition: One of the primary customer objectives for the Senior Manager, Commercial is to drive customer acquisition. This involves identifying and pursuing new customer segments, developing effective sales and marketing strategies to reach these customers, and ensuring that the Bank’s Digital Business is meeting their needs and delivering value.
• Customer retention: In addition to customer acquisition, the Senior Manager, Commercial must focus on customer retention. This involves developing and executing Digital Business customer retention programs and ensuring that the company is delivering an exceptional customer experience that keeps customers coming back.
• Customer satisfaction: The Senior Manager, Commercial must ensure that the Bank’s Digital Business is delivering a high level of customer satisfaction by monitoring customer feedback and taking action to address customer concerns and issues. This involves building strong relationships with customers, providing excellent customer service, and ensuring that the company is meeting its commitments and delivering on its promises.
• Customer lifetime value: The Senior Manager, Commercial must focus on maximizing customer lifetime value by building strong customer relationships, reducing churn, and increasing cross-sell and upsell opportunities. This involves developing and executing customer retention and loyalty programs for Bank’s Digital Banking customers and ensuring that the customer experience is exceptional.
• Customer feedback and insights: The Senior Manager, Commercial must also focus on gathering customer feedback and insights to inform the Bank’s Digital Business product and service offerings. This involves conducting customer surveys, analyzing customer data, and using customer insights to drive product innovation and improve the customer experience.

Learning and growth
• Continuous learning: The Senior Manager, Commercial must prioritize continuous learning and development for themselves and their team. This involves staying up to date with the latest industry trends, attending conferences and events, and seeking out new knowledge and best practices to inform the company's commercial strategy.
• Talent development: The Senior Manager, Commercial must also focus on developing and growing their team to ensure that they have the skills and expertise needed to execute the company's commercial strategy. This involves providing training and development opportunities, mentoring and coaching team members, and fostering a culture of continuous learning and growth.
• Innovation: The Senior Manager, Commercial must prioritize innovation and encourage their team to think creatively and identify new ways to drive growth and profitability. This involves staying up to date with emerging technologies and market trends, identifying new opportunities for growth, and fostering a culture of experimentation and innovation.
• Strategic partnerships: The Senior Manager, Commercial must focus on identifying and building strategic partnerships that can help the Bank’s Digital Business achieve its commercial objectives. This involves developing strong relationships with partners, identifying opportunities for collaboration and co-creation, and leveraging partner capabilities to drive growth and innovation.
• Data-driven decision-making: The Senior Manager, Commercial must prioritize data-driven decision-making to inform the Bank’s Digital Business strategy. This involves analyzing customer and market data, tracking performance metrics, and using insights to make informed decisions and drive continuous improvement.

Job Dimensions
• Direct Reports: 3
• Indirect Reports: Up to 8 Stake holder Management

Internal
• Head, Bank’s Digital Business
• Chief Product Officer, LOOP DFS
• Chief Risk Officer, LOOP DFS
• Chief Operations Officer, LOOP DFS
• Finance Team
• Strategy Office
• Ecosystem Leads
• Data Science Lead
• Product Development team
• Risk Team
• Operations

External
• Customers
• Ecosystem Partners
• Suppliers
• Financial Institutions,
• Regulators

Decision Making Authority
• Strategic: Commercial plans
• Strategic: Business model, cost and revenue structure, Pricing Strategy
• Strategic: Business Risk Modelling
• Strategic: Department structure, recruitment, and placement
• Managerial: Goal Setting, Performance Management & Coaching
• Work Cycle Impact
• Long-term – 2-5 year & beyond (Strategic Direction)
• Mid-term – 1 year (Tactical Play)
• Short-term – 6-12 month planning cycle (Managerial & Operational)

Person Specification
Education, Training, Skills & Experience Academic
• A Bachelor’s degree in Business or related fields.
• MBA or a Master’s degree in a business field is desirable.

Work Experience
• At least Eight (8) years' work experience, five of which should have been in management position in a Technology company, Fintech, Telco, Financial Services Company or related industry. Should have participated in strategy development and implementation, and having led large successful business development projects and/or initiatives.

Desired personal attribute
• Relentless in your pursuit of growth and want to disrupt the FinTech industry


Work Hours: 8

Experience in Months: 96

Level of Education: Bachelor Degree

Job application procedure

You can apply by submitting your cover letter and CV to exechire@truenorthafrica.com with subject line Senior Manager, Commercial by 13th July 2024 All application documents Must be in either PDF or MS. Word.


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