Summary
Date Posted: Thursday, September 22, 2022 , Base Salary: Not Disclosed

JOB DETAILS:
Social Media Executive
Job Purpose
The Social Media Executive will work closely with Public Relations, Graphics and other Marketing teams to define and execute the day-to-day social media activities across selected company accounts.

Essential Duties and Responsibilities:
• Assist in developing and managing content for the selected social media accounts, including writing and posting editorial content and graphics, and liaising with the PR regularly.
• Take the design “brief” to record graphics requirements and needs.
• Schedule design project implementation.
• Work with a wide range of media and use graphic design software.
• Think creatively and develop new design concepts, graphics and layouts.
• Prepare work to be accomplished by gathering information and materials.
• Plan concepts by studying information and materials.
• Illustrate concepts by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Prepares final layout by marking and pasting up finished copy and art.
• Ensure that social media policies are adhered to, are well socialized across the company and remain in compliance.
• Manage and keep an overview of all activities across all platforms.
• Assist with monitoring the organization’s reputation online.
• Build and execute social media strategy, through content research, audience identification, benchmarking, brand messaging and by conducting surveys.
• Set up and optimize company social media pages on various platforms for the best visibility of the company’s social media content.
• Monitor and develop reports and counter strategies based on competitor activities with social media spaces.
• Develop engaging, creative and innovative content for regularly selected posts which enlightens audiences and promote brand focused messages.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficiency and areas for social media campaign improvement.
• Performs any other task as per management request.

Education and/or Work Experience Requirements:
• A minimum of a Bachelor’s degree in a relevant discipline.
• A minimum of 3+ years’ experience in a similar role in a busy environment.

Key Requirements:
• Knowledge and experience in Graphics.
• Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously and against deadline.
• Superior communication skills, including writing, editing and verbal capabilities
• Superior knowledge of the WordPress Content Platform
• Significant hands-on experience building and executing social media strategies to achieve business objectives
• Proficient knowledge and experience with Facebook, Twitter, LinkedIn (earned, owned, and paid) and other social media platforms for marketing use
• Experience with social listening, measurement and analytics (e.g. Hootsuite Radian6, Google Analytics and others)
• Experience with email marketing
• Extensive knowledge of and experience with community management best practices
• A meaningful knowledge of the media industry and digital marketing
• Pragmatic sense of business acumen, problem solving abilities, creativity, and sense of “getting things done”

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree