Summary
Date Posted: Friday, March 21 2025, Base Salary: Not Disclosed

JOB DETAILS:
Next Media Group is a leading multimedia company, delivering news, entertainment, and digital content across TV, radio, and online platforms. With over 16 years of industry excellence, a diverse team, and innovative storytelling, we are committed to informing, educating, and transforming Uganda through the power of media.
Job Summary:
We’re seeking an experienced and innovative Brand Manager to lead the development and implementation of marketing strategies for our youth-focused content brands within Next Media. The ideal candidate should have a strong background in brand management, marketing, and youth culture, with a passion for creating engaging content that resonates with young audiences.

Key Responsibilities:
1. Brand Strategy: Develop and implement comprehensive brand strategies to position our youth content brands as the leading destination for young audiences.
2. Content Marketing: Collaborate with the content team to develop and promote engaging content that resonates with young audiences, including social media, video, and influencer marketing.
3. Youth Insights: Stay up-to-date with the latest youth trends, insights, and cultural shifts to inform brand strategies and content development.
4. Marketing Campaigns: Plan, execute, and measure the success of marketing campaigns across various channels, including social media, email, and influencer marketing.
5. Brand Identity: Manage and maintain the brand identity, including the logo, visual elements, tone of voice, and overall brand aesthetic.
6. Budgeting and Resource Management: Manage budgets, resources, and workflows to ensure efficient and effective brand management.
7. Stakeholder Management: Build and maintain strong relationships with key stakeholders, including content creators, influencers, and partners.
8. Brand Performance Analysis: Analyze brand performance using data and analytics tools, and adjust brand strategies accordingly.
9. Collaboration with Cross-Functional Teams: Work closely with other departments within Next Media , including programming, Content, and Commercial , to ensure seamless integration and effective brand messaging.

Requirements:
• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3years of experience in brand management, marketing, or a related field, with a focus on youth culture and content.
• Brand Management Skills: Proven brand management skills, including brand strategy development, content marketing, and marketing campaign execution.
• Youth Culture Knowledge: Strong understanding of youth culture, trends, and insights.
• Media Industry Knowledge: Familiarity with the media industry, including broadcasting, digital media, and content creation.
• Creative Thinking: Ability to think creatively and develop innovative brand strategies that resonate with young audiences.
• Collaborative Mindset: Ability to work collaboratively with cross-functional teams, including content, marketing, and sales.
• Data-Driven Decision Making: Ability to analyze data and make informed decisions to optimize brand performance.
• Passion for Youth Culture: Passion for youth culture and content, with a deep understanding of the latest trends and insights.

Work Hours: 8

Experience in Months: 36

Level of Education: Bachelor Degree

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