Summary
Date Posted: Monday, March 27, 2023 , Base Salary: Not Disclosed

JOB DETAILS:

About Numida:
Numida uses proprietary credit models and tech-enabled underwriting processes to provide unsecured working capital loans to African micro and small businesses. Instead of borrowing from informal lenders or family, business owners download the Numida app, apply in minutes, and receive capital within a day. There’s 20 million of these businesses in Africa representing a $5 billion market opportunity and traditional microfinance is failing them. We have figured out how to score and disburse unsecured loans to cash-based businesses that have no digital transaction history, with excellent collection rates. Since 2021 we've provided more than $24 million in working capital to 35,000 businesses in East Africa.
We are Uganda’s first YC-backed startup and are also backed by world class investors such as Serena Ventures, MFS Africa, Breega, and 4Di Capital. Find out more at https://numida.com.

The Role:
The Marketing Analyst is responsible for marketing projects, experiments and tasks that support the growth objectives of Numida, including but not limited to growth in new client acquisition and improvement in customer retention.

Your Responsibilities:
Marketing
• Develop a deep understanding of our (prospective) users, including key user segments, motivations, pain points and preferences
• Communicate Numida’s value proposition through marketing channels
• Implement digital marketing campaigns on channels such as Facebook, Google, Instagram, Twitter, Whatsapp and help to set the budget for digital marketing
• Implement marketing campaigns via offline channels (eg: on-ground user activations)
• Steward the company brand and voice; ensure consistency in all our communication
• Work closely with the Marketing Designer to refine UX, copy, and messaging in digital assets, physical assets and merchandise
• Develop thoughtful story-telling content and case studies of our clientele (such as quotes, blog posts, educational videos, webinars, among others) to drive Numida’s goals for brand awareness and social impact
• Support Numida’s participation in external conferences and events through logistics and content creation
• Manage sub-contractors as needed (for example printers, digital marketing consultants, radio stations etc.)

Projects & Experimentation
• Co-design experiments, tactics, and timelines for initiatives that drive client acquisition and retention, capturing insights from growth experiments, and communicating them to the broader team
• Prioritize and help scope marketing experiments (e.g. optimize existing channels, and test new ones) through quantitative and qualitative research
• Work with the data team to analyze the efficacy of different campaigns and experiments
Team Collaboration & Support
• Work with cross-functional teams to move a growth proposition from an initial concept through the various stages to deliver and launch.
• Identify opportunities improving growth targets within the Credit Operations team.

Skills & Qualifications:
Must Have
• 2-3 years of experience in a product, marketing, or business development role.
• Experience running campaigns on digital marketing channels including Facebook Adwords, Google Ads and SEO.
• A self-starter capable of working independently and taking the lead on long-term growth initiatives
• Experience with data visualization and turning data into actionable insights through product and marketing.
• Knowledge of conducting market research and translating customer problems into solutions for our product and services
• Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems.
• Strong communication skills including the ability to deliver a clear story to influence agreement to your recommendations with data and insights.

Nice to have
• Experience with SQL and willingness to learn.
• Understanding of the product lifecycle and product design is a plus.
• Prior experience creating and managing budgets

Who You Are:
• A self-driven, results-oriented high achiever ready to take on a lot of responsibility and ownership to drive Numida’s performance
• A perpetual efficiency seeker who proactively identifies new opportunities for improving processes and generates creative solutions
• A highly disciplined multi-tasker with the ability to balance a consistent heavy workload while implementing process improvements
• A highly organized but adaptable planner who excels at goal setting, devising and executing action plans, and performing ex-post evaluations of both processes and results
• A curious, intelligent, analytical and structured problem solver who efficiently gathers information and assesses situations with a systemic view to identify the best course of action in a scrappy environment
• A great communicator who speaks and writes in a clear, thorough and timely manner using effective communication tools and techniques
• A team player who is not afraid to ask for help when needed and relies on feedback to rapidly iterate on your work

WHY NUMIDA IS FIT FOR YOU:
• At Numida, we believe our values make a difference
• We are committed to active inclusion and diversity
• We are transparent
• We succeed when our customers succeed
• We do not only get things done, but also in the right way
• We value, support and help each other grow
• And we have fun!

YOUR COMPENSATION AND REWARD:
This is a full-time, high-growth role in an early-stage East African technology start-up. We are an unconventional business, and our workplace is inspiring with a lot of opportunities for personal growth and fun. You will receive a competitive salary and have the opportunity to work with a dynamic and diverse team based in Kampala, San Francisco, and Vancouver.


Work Hours: 8

Experience in Months: 24

Level of Education: Bachelor Degree

Job application procedure

In your motivation letter, please make sure to explain why you are a good fit for Numida and this particular position, with a focus on your past experiences. Apply by Sunday April 16, 2023 @11:59pm. We will conduct interviews on a rolling basis, so you are encouraged to apply as soon as possible

Interested and qualified click here to apply.


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