Summary
Date Posted: Saturday, May 06, 2023 , Base Salary: Not Disclosed

JOB DETAILS:
The Marketing Manager is responsible for developing and executing a marketing strategy and annual plan to increase brand awareness, increase sales and establish the company brand as a household name. The Marketing Manager is responsible for ensuring that marketing activities support the achievement of the company’s sales targets.

Duties and Responsibilities
1. Develop a comprehensive marketing strategy to increase brand awareness and increase sales of the company products
• Market the products to gain new customers
• Ensure retention of customers to sell replacement filter pots
• Work with senior management to align country marketing plan to global marketing strategy
2. Create and manage the annual marketing budget, ensuring value for money
3. Conduct market research to identify opportunities to further grow sales of company products
4. Monitor ongoing marketing campaigns, ensuring deadlines and targets are met
5. Manage the company’s online presence, including on social media, website and e-commerce sites
6. Set up systems to measure KPIs for the marketing department, enabling strong data-driven decision-making and clear ROI analyses
• Analyze data to evaluate the success of marketing initiatives and use this data to further improve brand marketing and exposure
7. Manage external relationships, including with media organizations, agencies, commercial partners, and other stakeholders
• Oversee the company’s brand ambassador and influencer partnerships to ensure the value and potential is being maximized
8. Manage the Marketing Department to ensure strong performance

Capabilities
Within the context of the main responsibilities and accountabilities of the role, the employee is expected to demonstrate the following capabilities:
• Extensive experience of marketing in a relevant industry (i.e. FMCG, products with a social mission, water)
• Excellent knowledge of traditional and emerging marketing channels
• Demonstrated experience developing marketing strategies for a product/brand/company
• Ability to develop and manage an annual budget
• Strong understanding of data required to measure marketing performance; data-driven decision-making
• Strong experience with digital marketing & marketing to reach non-digital audiences
• Experience managing company social media and online presence
• Experience managing a team
• Excellent communication and relationship building skills with an ability to prioritize, negotiate, and work with a variety of internal and external stakeholders.
• Personal commitment to excellent customer service.
• A successful track record in setting priorities, managing work demands and evaluating progress while remaining responsive to changing priorities.
• Familiarity with Buffer, Google Analytics, Google Ads, social media platforms required
• Experience working in East African markets, particularly Uganda is preferred
• This position is open to East African nationals only, Ugandan citizens are preferred

Qualifications/Experience
• Proven experience of 6+ years in Marketing, particularly in a relevant industry
• A qualification relevant to the work of Marketing Manager will be highly regarded.

Language requirements
Fluency in spoken and written English language skills required. Other local language skills are a plus.

Compensation Package:
• Gross salary- Negotiable.
• Monthly facilitation for fuel, airtime and data of 600k UGX (net)
• Health insurance for staff + 1 dependent
• Lunch catered for at the office on week days
• Laptop will be provided by the company
• 1 free Purifaaya filter for personal use + 3 filters available at a staff discounted rate
• Free weekly fitness class at the office with fitness trainers


Education Requirement: No Requirements

Work Hours: 8

Experience in Months: 72

Job application procedure
Interested and Qualified? Click here to apply

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