Summary
Date Posted: Wednesday, February 26 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Purpose Statement
To support the Commercial Office in the development and execution of the commercial strategy for LOOP. The Commercial Analyst will provide critical insights through market research, data analysis, and strategic evaluation to drive revenue growth, optimize pricing, identify market opportunities, and enhance customer engagement. This role is pivotal in leveraging data analytics to tailor Loop’s offerings, strengthen partnerships, and support decision-making processes that contribute to the platform's expansion throughout Africa.
The Commercial Analyst will play a key role in shaping the strategic direction and commercial success of Loop. The primary responsibility will be to gather, analyse, and interpret complex data sets to uncover actionable insights that drive business decisions. By conducting thorough market research, the Commercial Analyst will identify emerging trends, potential growth areas, and competitive dynamics, providing the foundation for informed strategic planning. Their expertise in data analysis will enable the assessment of customer behaviour and preferences, allowing for the customization of Loop’s products and services to meet the evolving needs of a diverse customer base.
In addition to market research, the Commercial Analyst will develop and refine pricing strategies that balance competitiveness with profitability. Analysis of market conditions and competitor pricing will inform pricing decisions that enhance Loop’s market position and financial performance. By understanding customer price sensitivity and willingness to pay, the Commercial Analyst will contribute to setting prices and optimizing these prices to attract and retain customers while achieving revenue targets.
Strategic partnerships are essential for the expansion of Loop. The Commercial Analyst will support the identification and evaluation of potential partners, such as financial institutions, mobile network operators, and technology companies that can enhance Loop’s offerings and extend its reach. Analytical insights provided will be crucial in negotiating and establishing mutually beneficial partnerships that align with Loop’s strategic objectives.
Customer engagement and retention are critical components of Loop’s success. The Commercial Analyst will analyse data related to customer acquisition, retention, and activation to develop targeted marketing and engagement strategies. By providing insights into customer journeys and experiences, the Commercial Analyst will help optimize marketing campaigns and initiatives, ensuring they effectively resonate with the target audience and drive higher retention rates and customer satisfaction.
The role will also involve tracking and reporting on key performance metrics, providing regular updates and strategic recommendations to the Chief Commercial Officer and senior leadership team. The ability to translate complex data into clear, actionable insights will support decision-making processes and strategic planning, helping to align the commercial team’s efforts with Loop’s overall business goals.
Collaboration is a key aspect of this role. The Commercial Analyst will work closely with the commercial team to set strategic goals and performance objectives, providing the analytical support needed to drive revenue growth and enhance team performance. Contributions will be essential in ensuring the commercial team has the insights and data necessary to execute effective sales and marketing strategies.
By playing a pivotal role in leveraging data analytics, the Commercial Analyst will help tailor Loop’s offerings to meet customer needs, strengthen strategic partnerships, and support the platform’s expansion throughout Africa. Efforts will be instrumental in building a robust, data-driven foundation for Loop’s continued growth and success.

Key Accountabilities (Duties and Responsibilities)
Financial (30%)
• Conduct thorough market research and data analysis to identify trends, opportunities, and threats in the financial services sector.
• Develop and refine pricing strategies to balance competitiveness and profitability, ensuring optimal revenue generation.
• Generate financial models and simulations to support strategic decision-making and evaluate potential business initiatives.
• Analyse customer behaviour and preferences to tailor Loop’s products and services to meet market demands effectively.
• Provide insights into spending patterns and purchasing behaviour to support merchants in making informed business decisions.
• Review and develop strategies and plans to optimize and reduce costs that affect the profitability of LOOP business.

Internal Business Processes (50%)
• Conduct continuous research on market, economic, environmental, social, and governance trends to assess their impact on Loop’s strategy.
• Identify emerging trends, potential growth areas, and competitive dynamics to provide a foundation for informed strategic planning.
• Validate and refine financial payments and credit policies/processes through analytics to ensure financial viability of new products or services.
• Present findings from market research and competitive analysis to senior management with actionable recommendations.
• Identify and evaluate potential strategic partners, such as financial institutions, mobile network operators, and technology companies.
• Support the negotiation and establishment of partnerships that enhance Loop’s offerings and extend its reach.
• Collaborate with internal teams, including Business, Product, Data Science, and Operations, to drive growth and optimize customer engagement.
• Maintain strong relationships with stakeholders to understand their business models and protect Loop’s interests while complying with regulatory protocols.
• Track and report on key performance metrics, providing regular updates and strategic recommendations to the Commercial Office and senior leadership.
• Translate complex data into clear, actionable insights to support strategic planning and align the commercial team’s efforts with Loop’s business goals.
• Perform regular risk control assessments, scenario analysis, and stress tests on the loan portfolio to ensure compliance with risk appetite and regulatory guidelines.
• Develop and maintain management information systems (MIS) reports and dashboards to facilitate performance monitoring and decision-making.
• Satisfactory Audit/Risk and compliance rating on data driven models and underwriting processes

Customer (10%)
• Analyze data related to customer acquisition, retention, and activation to develop targeted marketing and engagement strategies.
• Provide insights into customer journeys, profiles/segments and experiences to optimize marketing campaigns and initiatives.
• Monitor key portfolio performance trends to ensure strong credit portfolio quality with a balance of risk and reward.
• Support the development and management of digital and physical sales strategies to drive revenue growth.

Learning & Growth (10%)
• Engage in self-development initiatives and training to stay updated on emerging global risk management practices.
• Contribute to the growth of subsidiary staff by transferring best practices and providing regular training and coaching.
• Foster a positive work environment that encourages collaboration, innovation, and excellence within the commercial team
• Manage team members and coach them to develop their skills in analytics, pricing and monetization.

Job Specifications
Academic:
• University degree preferably in Actuarial Science, Statistics, Economics, Finance or Business Administration or related fields.
• Proficiency and Practical experience in data analytics and use of relevant MIS, BI & MS Office applications and statistical computer languages e.g. SQL, R, and Python.
• Strong IT skills and experience with office automation tools

Professional:
• Strong financial modelling, analytical, and problem-solving skills with an emphasis on data science and risk management.
• Experience in ideation and creation of data architectures.
• Knowledge of various machine learning techniques (e.g., clustering, decision tree learning, artificial neural networks) and their real-world applications and limitations.
• Understanding of advanced statistical techniques and concepts (e.g., regression, properties of distributions, statistical tests) and their practical applications.
• Excellent written and verbal communication skills for coordinating across teams.

Desired work experience:
• 6 years banking experience with at least 3 years covering credit management and/or portfolio analysis
• Experience with portfolio management and reporting in a highly automated environment.



Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

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