Summary
Date Posted: Wednesday, February 19 2025, Base Salary: Not Disclosed

JOB DETAILS:
Job Advert for Marketing and Fundraising Coordinator/Manager at Ashinaga Uganda
Position: Marketing and Fundraising Coordinator/Manager

About Ashinaga Uganda:
Ashinaga is a Japanese non-profit organization that provides educational and psychosocial
support to young people who have experienced the loss of one or both parents. In the past
50 years, Ashinaga has raised over $1bn to enable more than 110,000 orphaned students to
complete higher education in Japan. In 2001, Ashinaga expanded beyond its domestic
activities and now supports a global community of disadvantaged young people, with a focus
on Sub-Saharan Africa. We now have offices in Uganda, Senegal, the United States, the
United Kingdom, Brazil, and France, and have supported over 300 orphaned students from
Sub-Saharan Africa to study at universities in Japan, Europe, the United States, the United
Kingdom, and Brazil.

Job Overview:
The Marketing and Fundraising Coordinator/Manager is responsible for developing and
implementing marketing and fundraising strategies to support Ashinaga Uganda's mission.
The role involves identifying funding opportunities, managing donor relationships,
developing promotional campaigns, and increasing awareness about Ashinaga Uganda’s
programs.

Key Responsibilities:
1. Fundraising Campaigns:o Design and implement successful fund-raising campaigns tailored to the
Ugandan context, focusing on increasing donations and supporter
engagement.
o Develop, execute, and evaluate diverse fundraising initiatives, including
direct appeals, events, and online campaigns, with measurable Key
Performance Indicators (KPIs) to monitor progress.
o Establish a strong case for support and create compelling narratives to
attract new donors while retaining existing supporters.
o Oversee budgeting and forecasting for all fundraising campaigns, ensuring
financial targets are met.
o Provide a detailed analysis of previous fundraising campaigns, including
costs, returns, and lessons learned, to optimize future campaigns.
o
2. High Net Worth and Corporate Engagement:
o Identify, cultivate, and steward relationships with high-net-worth individuals
(HNWIs) and key corporate stakeholders within Uganda, leveraging personal
and organizational networks.
o Organize and attend meetings with C-suite and influential decision-makers to
establish partnerships and secure sponsorships, building a robust network of
supporters.
o Develop tailored proposals and presentations to attract significant
contributions from HNWIs, ensuring alignment with Ashinaga Uganda's
mission and objectives.
3. Marketing and Communications:
o Develop and manage all social media campaigns across platforms including
Facebook, Twitter, Instagram, LinkedIn, and TikTok, aiming to enhance
Ashinaga Uganda’s visibility and engagement.
o Create and maintain a content calendar for consistent, impactful social
media engagement and oversee all digital communications.
o Work closely with the Communications Team to ensure all promotional
activities are consistent with Ashinaga Uganda’s values, brand guidelines, and
goals.
4. Event Planning and Management:
o Plan, coordinate, and execute fundraising events, both in-person and virtual,
aimed at increasing donor engagement and raising funds.
o Ensure successful implementation of donor stewardship events, where high
profile supporters and potential donors can experience Ashinaga Uganda’s
work firsthand.o Work with key internal and external stakeholders to create memorable
events that align with fundraising goals.
5. Monitoring and Reporting:
o Maintain and manage donor databases to enhance donor experience and
provide insightful reporting on fundraising performance.
o Prepare and present quarterly progress reports to senior management,
highlighting campaign outcomes, donor engagement metrics, and financial
performance.
o Track, analyze, and report on social media metrics to optimize digital
marketing strategies.
o Creating content for Ashinaga Uganda for SNS, website annual reports, and
other special publications.
o Updating the photos and videos for different activities conducted during the
Ashinaga Uganda Calendar events.
o Coordinating with Head Quarters in terms of marketing and communication.
6. Strategic Planning and Partnerships:
o Develop and implement Ashinaga Uganda’s annual fundraising and
marketing strategy, in collaboration with the Country Director and the Head
of Fundraising.
o Build and maintain partnerships with local and international corporations,
NGOs, and community organizations that align with Ashinaga Uganda’s
mission.
o Identify potential grant opportunities and oversee proposal development to
secure institutional funding.

Qualifications and Competences:
Bachelor's degree in Marketing, Business Administration, Mass Communication,
International Relations, or a related field. A Master’s degree is an added advantage.
A minimum of 5 years of experience in a fundraising and marketing role, preferably
within non-profit organizations in Uganda.
Proven experience in leading successful fundraising campaigns in Uganda. Please
include details of the campaigns you have managed, including costs and returns, in
your cover letter.
Advanced level of competence with all major social media platforms (Facebook,
Twitter (X), Instagram, and LinkedIn).
Demonstrable experience in engaging and building relationships with high-net
worth individuals and C-suite executives in the Ugandan business ecosystem.Strong skills in project management, networking, and relationship building.
Excellent written and verbal communication skills, including proposal writing and
presentation skills.
Strong organizational skills and ability to manage multiple tasks concurrently.
Note:
Your cover letter should include a detailed breakdown of the costs and returns of
previous fundraising campaigns you have managed.
All application documents should be in one PDF not more than 25MBs.
Only successful applicants will be contacted within two weeks after the application
deadline.

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
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