Summary
Date Posted: Friday, January 17 2025, Base Salary: Not Disclosed

JOB DETAILS:
The Senior Content Strategist will be expected to fully understand customer journeys and will be responsible for aligning user needs with business goals and priorities. This role will work in collaboration with user researchers and data analysts to gather and interpret data from various analytical sources to develop actionable insights about user behaviors and to implement data-informed optimizations to the content strategy.

Important note
This is a full-time position contingent on contract award by our client, with a defined performance period of up to two years and three months. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success.

Responsibilities:
• Analyze customer experiences to develop content strategies for digital properties.
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and audience reach via digital channels.
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity.
• Define editorial standards and processes, including style and formatting guidelines.
• Produce content models, metadata, taxonomies, and sitemaps.
• Collaborate with UX researchers and designers on content design, user journeys and information architecture.
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG).
• Collaborate with data analysts to optimize content for search engines, social media, and other distribution channels.
• Write, edit, and test copy on digital platforms and products as needed.
• Perform other duties as assigned.

Qualifications:
• Bachelor’s degree in a related field; or other combination of education, training, and certifications.
• At least 5 years of experience developing and implementing content strategies for large websites and digital products
• Strong understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions.
• A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing).
• Experience working with Agile development teams.
• Demonstrated experience working within cross-functional digital teams for at least 4 years.
• Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams.
• Excellent verbal and written communication skills.
• Experience in writing, revising, sourcing, and aggregating content.
• Experience using the voice of the customer data and analytics to support content strategy.
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG).
• Experience working with content management systems and/or digital experience. platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions.
• Ability to obtain a Public Trust clearance.

Nice to Haves:
• Degree with a digital focus is preferred
• Consulting/agency experience.
• Previous work with government agencies or initiatives.
• Deep experience with Google Analytics and Search Console, Tableau, and Medallia, among other analytics tools.
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs.
• Spanish language proficiency or knowledge to support transcreation of content as needed.

$100,000 - $110,000 a year
Perks & Benefits:
Competitive base salary
Flex hours
Work from home flexibility
401K with matching incentive
Parental Leave
Medical/dental/vision benefits
Flex Spending Account
Company provided short-term disability
Company provided life insurance
Commuter benefits
Generous PTO
11 Paid holidays
Professional development opportunities
New business referral bonus

Work Hours: 8

Experience in Months: 60

Level of Education: Bachelor Degree

Job application procedure
• Interested and qualified? Click here to apply

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